Tag Archives: building rapport

How To Get Your Customers To Trust You?

How to get your customers to trust you. Why is this so critical? Well, trust is very important, both in your personal relationships and in your relationships with your customers.

Business owners need to understand that:

1. All sales are emotional. Whether you run a small convenience store in a subway station selling snacks and magazines to busy commuters or a company worth millions that provides consulting services to other companies, you ultimately appeal to emotion, not logic, to make your sale.

2. Gaining credibility, or a customer’s trust that you know what you’re talking about and that you’re going to do what you say what you will, is one of the 3 Tenets of a Sale.

There is a difference between sensible trust, or the trust that develops between people in long-term relationships like those between family, old friends, and significant others, and sensitive trust, which you must develop with customers with whom there likely isn’t that personal history. The inevitable question arises of how to develop that sensitive trust quickly, so that customers will buy from you.

This is where the 3 Tenets of a Sale, or the Sales Funnel, comes in, as people buy from you when they:

1. Know you

2. Trust you

3. Like you.

Marketing is a great way to build sensitive trust and keep people buying from you.

You can use Small Business Solver’s Marketing Solver tool to find a whole list of simple-to-implement marketing strategies that can give you credibility in a flash:

1. Get business cards

2. Record a professional voice mail message

3. Develop a web presence (not necessarily a web site!)

4. Ask for referrals/testimonials

5. Use branded contracts/invoices

6. Rent a post office box

7. Get a 1-800 number

8. Look for media cover opportunities (press releases, articles, etc. – not paid ads)

9. Encourage customers to leave online ratings on sites like Google and Yelp

10. Do presentations (keynotes, panels, webinars)

11. Hire a virtual assistant or use a calling service to look bigger than you are

12. Make brochures to hand out to clients interested in larger or B2B sales

13. List your products in established online stores (Etsy, Yahoo, Alibaba) for better SEO rankings and streamlined customer experience

14. Respond to blogs, letters to the editor, related forums to raise awareness of your company

15. List awards your company has won – even small ones

16. Develop an online portfolio

17. Go to networking events

Building credibility is hard work, and it’s easy to be very hard on yourself if you inadvertently let a customer down. However, if you do, don’t throw up your hands – the situation is salvageable! Plus it is important to know how to rebuild trust in this situation. Remember, nobody’s perfect – you are not the first to do this, you won’t be the last. Handle it gracefully, to the best of your ability, and forgive yourself.

All the strategies in this 20-minute video are low-cost, can be implemented quickly, and do wonders for your credibility. Watch the webinar for details on how to implement each one, pick one or two to try this month, and let us know your results! We’d love to hear from you!

Sales Storytelling

Think about the excitement you felt when you first thought about running your own business. Did you dream of financial freedom? More time with your family? Travel to exotic places?
 
Where has all the excitement gone? Many small business owners experience incredible stress, time pressures and little personal time with loved ones. They realize that their business will collapse if they are absent from it. What started out as a dream has now become a cage.
 
The transition from a business that is a burden to a business that enables you to have the lifestyle that you dream of is not as difficult as you might think.
 
Learn to avoid:
 
•The stress from being the bottleneck in your business.
•The stress of poor cash flow
•The stress from not feeling in control
 
And how to achieve:
 
•Financial Freedom
•A business that works for you instead of a business you have to work for
•More time with your loved ones
 
If you would like to rekindle the dream, watch this video!
 

 
Contact The Expert
 
Adrian Davis
Adrian@adriandavis.com

4 Conversations Of A Leader

Building rapport and having great conversations with customers, suppliers, employees, and everyone else you do business with is critical for sustainable growth. Plus better conversations can help build your referral base and your external sales force, a great thing to have as a small business.

 

Learn how to have better conversations for small business (and big business) success.

 

The subject matter expert is Stuart Knight, of www.stuartknightproductions.com

Social SEO

SEO (Search Engine Optimization) is constantly changing.  Why?  Google, Yahoo, Bing, and other search engines are constantly updating how websites are ranked so that their customers, the people searching, are finding what they want to find rather than what businesses are trying to put in front of them.

 

Find out some of the latest ways that search engines are ranking websites.  This is presented by Knight, Bishop, Queen, a social media and small business consulting firm.