Make Money & Make a Difference is all about how you can do both in your organization! It’s a good business move to do so, because 60% of customers want to support companies with a sense of corporate social responsibility. How can you lose?
If you need more convincing, this webinar examines even more of the business advantages to operating as a social enterprise, including:
Improved public perception
Direct recognition for your efforts
More opportunities for partnerships
Increased employee satisfaction
Opportunities to team build
Increased opportunities to network Statistics show that almost all small business owners want to give back to their communities – over 99%.
There are many ways that companies can be social enterprises…check out these businesses that are making a difference.
Hungry Heart Cafe – “Hungry Heart Café is much more than a great place for food. We help vulnerable adults access careers in the food service industry so that they can achieve independence and realize their dreams.”
Virgin Unite Foundation – “non-profit foundation…to unite people and entrepreneurial ideas to create opportunities for a better world.”
Tim Horton’s Smile Cookie Week – “Your full $1 goes to over 500 charities and organizations in communities across Canada ”
Making a difference feels good. It can make things a little more complicated for a small business, yes, but the webinar addresses these issues. You’ll learn about how to take a social idea and make it a social enterprise:
Start with the problem to find the solution
Validate your idea
Marketing your idea
Developing your team
Determining your financing options
Does the idea of social innovation and social enterprise appeal to you?
There are lots of reasons why you’d want to develop more revenue streams for your small business. Diversification and because your customers are asking for more services and products is just the beginning. But you don’t want to do everything, so choose your revenue streams is super important.
Things you need to consider in order more revenue streams: 1) Your core competencies 2) Adjacencies to those competencies 3) Your existing customers 4) New customers 5) Standard types of alternative revenue streams
How to decide what your core competency is? This is your bread & butter! Your competitive advantage, what you are known for! This is something that you should be better than everyone at. And it is probably the reason why you went into business.
Now you have to figure out what a logical adjacency might be. These are new revenue streams that are strategically aligned to your core competency and that steer what you offer in a defined direction. Some different ways to pivot when you do adjacencies is if they are a new product or service for your existing customers or if you are doing the same product or service for a new target market. Both are a natural step in growing your revenue streams strategically.
Strategies that are for developing revenue streams that focus on the existing customer include increasing the average sale from a customer, increasing the frequency that people use your business, offering something new that they also need, or developing more effective retention strategies. Keeping a customer is worth even more than finding a new one!
There are lots of different ideas of revenue streams to consider. New products, services, intellectual property, events, memberships, intermediaries, programs, residual income, the sharing economy, government contracts and grants, or even crowdfunding. You can do one or more of them, blend them, have fun! Watch the video to hear more about all of this.
Get a pen and pencil and take notes,
because the quicker you start selling, the quicker you start making money!
In this webinar you’ll learn:
Why the length of the average sales cycle means that you need that you need to start selling as soon as possible after opening your business.
Why the reasons people give for why we they’re not selling aren’t usually the real reasons
Why it’s good to “fail fast”
How you can quickly and cheaply create a web presence while you’re waiting for your website to be ready
How to create your first batch of business cards/brochures, and why they don’t have to be perfect
Why you don’t need inventory, or even a prototype, before you start selling
How to quickly draft a serviceable client contract
How to choose a business name and how long you should give yourself to do it
Why your business doesn’t need to be a corporation before you start selling
Why you need to talk about your business with other people
Everything that Carla talks about is an action step that could get you selling within 2 weeks. Which step are you going to take? Let us know in the video comments, on Twitter or Facebook, or at firstname.lastname@example.org…and don’t forget to come back and tell us how it goes!
If you fail to plan, you plan to fail – that’s why writing a solid business plan is the best first step you can take toward making your dream of owning a successful small business a reality.
In this recording of our “Writing a Business Plan to Get What You Want!” webinar you’ll learn about a Business Plan and its sections, including:
The importance of deciding who the plan is for
The Business Overview – Talking about The Opportunity and why what you offer is The Solution; defining the target market; describing the unique aspects of a business that give it a competitive advantage and how the business owner intends to keep that advantage
Vision – Where the owner sees their company in 3 – 5 years, the ultimate goal for the business, and a description of the exit strategy
What to include in the Marketing Research section – Industry trends, consumer trends, wider general trends (government, economic, technology) that may impact a product; a business’ main competitors and their potential impact.
Sales Projections – How to calculate reasonable sales projections to include in a business plan
Management Team – Why is the owner the best person to launch this business, given their support team and contacts?
Marketing and Sales Strategy – The plan to get the word out about products given factors like prices, location, size of area to be covered, marketing budget, and projected sales
Operations – Discussion of operational issues like processes and delivery; how processes will be tracked to ensure completion; who handles human resources issues like hiring, scheduling, etc., and how they will be handled.
Action Steps – The importance of showing the company’s goals for today, as well as its Short Term and Long Term goals.
Financial Projections – Demonstration that the business is financially viable and sustainable over the long-term.
Executive Summary – Written last, but first thing reader sees. Must entice reader to keep reading.
We’re very excited about all these things, but in today’s post we want to draw your attention to our webinar series, which began on March 28, 2019. Small Business Solver co-founder and CEO Carla Langhorst did a presentation called “Make It Fly!” where she talked about how to evaluate whether your business idea is a good one, using Small Business Solver’s Make It Fly Idea Tester.
You’ll learn about:
How to test business ideas (and
why we don’t)
Questions to ask to determine
your idea’s viability as a business
Determining your breakeven
More good questions to ask and things
to think about
The webinars will run bi-weekly, each one covering a different topic. Please do sign up, attend, and let us know what you think of the webinars! We would love to hear your feedback.
Differentiating your small business and continuing to improve your business are two key pieces of being better than the rest.
But how do you get this in motion? Where do you start?
In 15 minutes we walk through two key objectives;
1. Ensuring that you are making time to work on your business rather than in it
2. Outlining 5 key ways to differentiate your business and how to do this
Increasing our small business revenue generation is something that most entrepreneurs are concerned with. In this video we learn why all entrepreneurs need to make it the top priority and we walk through the 4 main things that we need to focus on to help our revenue grow.
1. Number of leads
2. Improve conversion rates
3. Increase the price of the average sale
4. Increase the number of sales per period
Plus we walk through all of the tools we have at our fingertips to help improve these 4 areas. Watch it now!