Category Archives: Technology & Online

SEO 2015 and Beyond

Search Engine Optimization keeps changing! Small business owners need to keep on top of this to make sure that their small business is found online.

There are some significant changes that happened in early 2015 that you should take note of right now!

Watch this less than 20 minute video to learn everything that you need to know now.

Contact the Expert
Allan Pollett
allanp73@gmail.com
www.allanpollett.com

How To Set Up An Ecommerce Website

If you aren’t online, then you are missing out on business.

Especially with the advances, there are some really easy ways to get started. But there are also some complexities that will creep up depending on how you are planning on setting it up.

Some things that will help you figure out what platform and set up that you need for your ecommerce site are:

1. How many products are you selling?
2. What type of products are you selling?
3. How many places are you shipping from?
4. How many places are you shipping to?
5. How many states, provinces, and countries are you shipping to?
6. How many transaction do you have?

Go through the main points of what you need to consider. See some of the options out there. And learn what to look out for.

Contact the Expert

Kagan Mustafa
kagan@smallbusinesssolver.com

SEO Now!

Search Engine Optimization (SEO) is always changing. Your website is ranked based on staying up to date on these changes.

Learn the ins and outs of what is changing in SEO and how this could impact whether or not people find your small business online. If you don’t know these tips and what changes your rankings could drop!

On the flip side, there are things that haven’t changed and may never change. What this means for your small business is that if you focus on these best practices, your small business website will be protected and maintain its high rank regardless of SEO changes.

Keep up to date on all of the Search Engine Optimization changes for small business as we run online seminar like this every 6 months.


 
Contact The Expert
 
Allan Pollett
allanp73@gmail.com
 
 

Latest & Greatest Social Media 2014

Social media is always changing!! It is important as a small business owner to stay social mediaon top of these changes and how this will impact your business online.

This 30 minute video talks about how social media is changing and where it is headed. Specific new tools are reviewed and any way that you can use them in small business is discussed.

After the webinar, a few questions were asked.

1. What other goals can you have for your social media?
– you can do market research, marketing testing, and find out how your customers actually feel about your business.

2. How do you decide where to spend your time?
– start with the basic ones, LinkedIn and Twitter are more stable to invest time into. Explore the new social media platforms when you have ‘free time’.

3. How can you think out of the box and become viral in your social media marketing?
– social media isn’t as viral as we all think it is. It is all about reaching a certain threshold where your video or post is highly ranked in its search. To get there, promote to your network and friends. Once you hit the threshold this becomes easier and easier.

Contact The Expert
Allan Pollett
allanp73@gmail.com

 

Resources

http://www.snapchat.com/
https://vine.co/
http://www.houzz.com/
http://www.impossible.com/
http://www.mobli.com/
http://www.yioop.com/
http://www.linkedin.com
http://www.twitter.com
http://www.facebook.com

Marketing Automation for Small Business

When we think marketing we often think advertising. But with business becoming more of a science, there are now marketing software out there that can help grow your business.
 
Obviously technology is more than just social media and your computer, and this is your opportunity to understand what some of those tools are that could help your business.
 
Marketing automation is one of the newest techniques out there. And it is becoming increasingly important as by 2020 it is estimated that 85% of a company’s customer interactions will be automated and through technology. This means that these marketing automation best practices are only going to become more important.
 
The 10 Commandments of Marketing Automation
 
1. Be 100% customer focused. What are your customers pain points?
2. Be pressure free. Gone are the days of the pushy sales person.
3. Support the internal sale. Remember that you are working with more than the decider when you are selling. There are influencers and other stakeholders you need to communicate with.
4. Marketing automation is part of your integrated inbound marketing strategy.
5. Drive repeat purchases. Keep them engaged!
6. Content driven. Have relevant new content to keep them interested.
7. It must be multi channel. Not everyone uses one communication channels. There are many and they are growing!
8. Reflect interest, not just action. Interest is important too!
9. Accessible no matter how someone is accessing the information.
10. Cross platform. The new normal is using different devices.
 
Find out more and what software is available through the video!
 

 
Contact the Expert
 
Andrea Orozco
andrea@think-kik.com
 

Public Relations for Small Business

 
Public relations (PR) is one of the most effective forms of marketing. Why? It is instantly credible and it often gets your business into mediums that you might not be able to access otherwise.
 
Think about when you read a newspaper, instantly any business that is mentioned or quoted is considered more credible or a leader in the field. The same applies if you hear someone presenting, on the radio, or even mentioned on a blog. Taking advantage of this low cost and effective marketing tool becomes critical.
 
Some of the top things to remember about PR is this;
1. Know your public.
2. Target communication.
3. Be consistent.
4. Know the tools and resources available to you.
5. Plan ahead.
 
To learn all of the details and tricks from a PR consultant, check out the video.
 

 
Contact the Expert
 
Sandra Gabriel
sandra@gabrielpr.ca
 
Like the PowerPoint presentation? PR 101
 

Additional Resources

 
Press News Release Outlets
Briefing Wire http://www.briefingwire.com/
PR Log http://www.prlog.org/
News Box http://newsbox.com/
Press Release Point http://pressreleasepoint.com/
My PR Genie http://www.myprgenie.com/
Pamper Me Network http://www.youdeservetobepampered.com
PR Link (Toronto) http://prlink.insidetoronto.com/
 
News & Articles
68 Articles http://68articles.com/
Article Alley http://www.articlealley.com
Article Base http://www.articlesbase.com/
Article Click http://www.articleclick.com/
E-Zine Articles http://ezinearticles.com/
Ezine Mark http://ezinemark.com/
Go Articles http://goarticles.com/
Scribd http://www.scribd.com
gabrielpr.ca http://www.gabrielpr.ca/wp-admin
Women’s Post http://www.womenspost.ca
Biz Sugar http://www.bizsugar.com
 
Extended Distribution List
www.betanews.com
www.highwire.stanford.edu
www.newslink.org
www.marketwire.com
www.editorandpublisher.com
www.prnewswire.com
www.internetworldstats.com
www.newswire.ca
www.prweb.com
www.businesswire.com
www.programmersheaven.com
www.emediawire.com
www.MYPRGENIE.com
www.threadwatch.org
www.pr-inside.com
www.24-7pressrelease.com
www.pr.com
www.mediapost.com
www.tmcnet.com
www.newswiretoday.com
www.our-hometown.com
www.prlog.org
www.pressreleasenetwork.com
www.betanews.com
www.earthvision.net
www.promotionworld.com
www.downloadjunction.com
www.press-world.com
www.majon.com
www.clickpress.com
www.bookcatcher.com
www.businessportal24.com
www.webnewswire.com
www.przoom.com
www.urlwire.com
www.billhartzer.com
www.groupweb.com
www.newspad.com
www.1888pressrelease.com
www.expertclick.com
www.gebbieinc.com
www.newsforce.com
www.imediafax.com
www.eworldwire.com
www.ereleases.com
www.press-release-writing.com
www.searchwarp.com
www.dbusiness.com
www.eceurope.com
www.devarchive.com
www.emailwire.com
www.softwaremarketingresource.com
www.seo-pr.com
www.powerhomebiz.com
www.readmedia.com
www.send2press.com
www.openpr.com
www.store.1choice4ystore.com
www.prleap.com
www.pressbox.co.uk
www.usprwire.com
www.free-press-release.com
www.ukprwire.com
www.theopenpress.com
www.prurgent.com
www.upload.it
www.storebuilder.co.uk
www.free-press-release-center.info
www.malebits.com
www.softpressrelease.com
www.promaxum.com
www.epressreleases.org
www.dime-co.com
www.softwarewire.com
www.ecommwire.com
www.lunareclipse.net
www.sbwire.com
www.pressflash.com
www.pressrelease365.com
www.ukprwire.com
www.pressreleasepivot.com
www.pressexposure.com
www.prfree.com
www.ideasiteforbusiness.com
www.thepublish.com
www.press-base.com
www.targetwire.com
www.express-press-release.com
www.profnet.org
www.thehostingnews.com
www.newsblaster.com
www.myfreepr.com
www.ideamarketers.com
www.afreego.com
www.addpr.com
www.symbcity.com
www.mediasyndicate.com
www.news.baou.com
www.eboomwebsolutions.com
www.internetwriters.com
www.webwire.com
www.mediapeak.com
www.epicinnovations.com
www.prwindow.com
www.exchangenet.com
www.onlinepressreleases.com
www.prudentpressagency.com
www.freepressrelease.org
www.pressabout.com
www.afly.com
www.pressreleasecirculation.com
www.opportunityupdate.com
www.prbuzz.com
www.africanewswire.net
www.publicrelations.uk.com
www.fastprnews.com
www.hungarynewswire.com
www.prnuke.com
www.press.xtvworld.com
www.e-syndicate.net
www.emeapr.com
www.hotmicrocap.com
www.learn-more.org
www.sanepr.com
www.baygo.com
www.XpressPress.com
www.internetnewsbureau.com
www.businessopportunity.biz
www.exactrelease.com
www.bizeurope.com
www.devpress.com
www.i-newswire.com
www.bignews.biz/
http://pressexposure.com/
http://newsreleaser.com/
www.healthprspider.com/
www.freepressrelease.com
http://freepressindex.com/
www.ideamarketers.com
www.yourfreepressrelease.net
www.pressreleasepublic.com
www.release-news.com
www.booshplr.com
www.press-release-articles.com
www.imnewswatch.com
www.prfriend.com
www.pressreleasepad.com
www.postafreepressrelease.com/
www.pressreleasehome.com/
www.pressreleaseroom.com
www.fastpressreleaser.com
www.pressreleasestudio.com
www.qualitypressreleaser.com
www.anyrelease.com

 

 

Writing For The Web

Netwriting or writing on the web is an evolving art. With more and more consumers turning to the web prior to making a purchase, it is becoming a more important medium.

Some of the questions that are answered in this video are;
– how do you write differently for web?
– how do you write differently for mobile phones?
– where do you put the most important messages?
– what are some emerging trends in online writing?

Some best practices when writing in general is to use the inverted pyramid approach where the most important or key points are at the top. Another is to use an active voice and ensure that the message is what the audience is looking for.

Web writing takes these writing best practices and turbo charges them with some other things you need to take into consideration.

1. Simplicity. Web needs to simple. Mobile needs to be even more simple.
2. Scan-able. People read websites in a pre defined order. Make sure your most important messaging are in these areas.
3. Search-able. Traditional search engine optimization best practices are no longer as important. Content (your writing!) is becoming increasingly important and providing relevant and credible information is critical. There is an entire new industry on content marketing based on this requirement.

Contact The Expert

Paul Lalonde
Content Manager
MarketingWise
paul@marketingwise.ca

Want the PowerPoint slides?

Paul Lalonde.Web writing

Starting Up Right

 
Starting up your business can leave you feeling out of your element as you are moving up a huge learning curve. There are a few common pitfalls that you need to look out for.
 
1. Business structure
2. Planning
3. Testing for your Minimum Viable Product
4. Brand Properties
5. Loyalty / CRM
 
If you have these components in place, you are much more likely to be successful. Watch the video to understand each pitfall and the best practices around them.
 

 

Contact the Expert

 
Jazz
jazz@thestartupshop.ca
Small Business Start-up Professional
The Startup Shop Prez CL
 

Want more? Here are some additional small business resources:

 
Setup
www.Corporationcentre.ca
 
Testing
Lean Start-up: Eric Reis
The Four Hour work Week :Tim Ferris
 
CRM/NPS/Loyalty
The Ultimate Question: Fred Reichheld
www.Salesforce.com
www.Zoho.com
 

eCommerce 101

Ecommerce is more than the future – it is today!

It is currently a $600 billion dollar industry in Canada and the United States, with over 630 million active websites. Plus it is still growing at a massive rate of 47% annually over the last 12 years.

iDeal Advisor presents this topic with the idea of focusing on conversion rates, reducing abandonment rates, and increasing the value of your website through traffic and revenue. Throughout the video, topics are covered to help you with these three goals.

First it covers that a good landing page is critical. It needs to have;

1. Your logo, images, and branding
2. You need great copy and design pieces.
3. You need a headline that is catchy and simple.
4. A brief body of copy that is succinct and clear.
5. Testimonials.
6. A call to action. What do you want the visitor coming to your site to DO.

Second there is the new SEO (search engine optimization)

1. fresh content
2. social media
3. media releases

You can’t improve what you can’t measure. So make sure that you are using Google Analytics to understand your unique visitors, abandon rates, and conversion rates.

And finally, you need a way to nurture the leads. How do you get conversion from returning visitors or individuals who left your site.

Contact The Expert

The subject matter expert is Craig Hunt, the President of iDeal Advisor.
email: craigh@idealadvisor.com

www.idealadvisor.com

If you like this video, check out Simple Website Best Practices.

YouTube’s Powerful Tricks

YouTube is the second largest search engine in the world. This means that it is a huge opportunity for your business to be found.

This video will cover the following;
#1. You need to have a goal and the types of goals your YouTube strategy could have.
#2. Video creation and the different options that are available to you.
#3. Keyword search and how to find out how you should title or describe your video.
#4. Rank your video. There are tons of ways to do this including your title, description, tags, annotations, transcription, channel subscribers, channel authority, video views, video view duration, video feedback, likes/dislikes, favourites, inbound links, social shares, and embeds.
If you don’t know all of the ways to rank your videos, this 37 minute video is for you!


Contact The Expert!

Allan Pollett
allanp73@gmail.com

Expert’s Resources

Online video tools: Animoto, Xtranormal, Flixpress
Video software: Camtasia, After Effects