It is currently a $600 billion dollar industry in Canada and the United States, with over 630 million active websites. Plus it is still growing at a massive rate of 47% annually over the last 12 years.
iDeal Advisor presents this topic with the idea of focusing on conversion rates, reducing abandonment rates, and increasing the value of your website through traffic and revenue. Throughout the video, topics are covered to help you with these three goals.
First it covers that a good landing page is critical. It needs to have;
1. Your logo, images, and branding 2. You need great copy and design pieces. 3. You need a headline that is catchy and simple. 4. A brief body of copy that is succinct and clear. 5. Testimonials. 6. A call to action. What do you want the visitor coming to your site to DO.
Second there is the new SEO (search engine optimization)
1. fresh content 2. social media 3. media releases
You can’t improve what you can’t measure. So make sure that you are using Google Analytics to understand your unique visitors, abandon rates, and conversion rates.
And finally, you need a way to nurture the leads. How do you get conversion from returning visitors or individuals who left your site.
Growing your business is something that most entrepreneurs strive to do. They want to grow their business to help increase their profit, grow the value of their business to sell it at a later date, they want to hire more people, they want to help the community, they want to build something for their family, they are competitive, they never quit, and there are many other personal reasons.
Regardless, most small business owners are looking for ways to grow. The two that often come to mind is to grow outside of your geographical location and expand the size of the market or to create a new product. But there are a ton of other strategies to growing a business and many examples to follow. Click on the image to see them.
Watch this 30 minute video to find out;
– 12 small business growth strategies – examples of businesses that used these strategies and how it worked for them – draw out key takeways and ideas to use for each strategy
Expert’s Contact Information
Carla Langhorst Small Business Consultant Carla@smallbusinesssolver.com
YouTube is the second largest search engine in the world. This means that it is a huge opportunity for your business to be found.
This video will cover the following; #1. You need to have a goal and the types of goals your YouTube strategy could have. #2. Video creation and the different options that are available to you. #3. Keyword search and how to find out how you should title or describe your video. #4. Rank your video. There are tons of ways to do this including your title, description, tags, annotations, transcription, channel subscribers, channel authority, video views, video view duration, video feedback, likes/dislikes, favourites, inbound links, social shares, and embeds. If you don’t know all of the ways to rank your videos, this 37 minute video is for you!