Cold calling is the most cost effective way to develop new leads for a small business owner selling business to business (B2B) or business to government (B2G). Even with all social media options, search engine optimization, and so many other marketing tools available to a small business owner – cold calling and telemarketing still wins out.
Unfortunately it is also the most hated way to get business. People are often scared of even picking up the phone for the first call. But if it is the most cost effective way to get new business, it is important to learn how to improve your odds.
The top 10 tips that are covered are;
– how to be a human rather than a robot when telemarketing
– when in doubt, put yourself in your customer’s shoes
– why honesty is truly the best policy
– how to keep your energy and optimism up
– when to call your target prospect
– how often to call your target prospect
– what makes a bad lead list and what are the red flags that your lead list stinks
– what information should you be keeping and tracking about your customers?
– should you be scared of gatekeepers and tactics to get to the person you want
Think about the excitement you felt when you first thought about running your own business. Did you dream of financial freedom? More time with your family? Travel to exotic places?
Where has all the excitement gone? Many small business owners experience incredible stress, time pressures and little personal time with loved ones. They realize that their business will collapse if they are absent from it. What started out as a dream has now become a cage.
The transition from a business that is a burden to a business that enables you to have the lifestyle that you dream of is not as difficult as you might think.
Learn to avoid:
•The stress from being the bottleneck in your business.
•The stress of poor cash flow
•The stress from not feeling in control
And how to achieve:
•A business that works for you instead of a business you have to work for
•More time with your loved ones
If you would like to rekindle the dream, watch this video!
The start of every sale is the initial contact and generating interest. Listen to this 15 minute presentation that has helped companies double their sales meetings.
The subject matter expert is Trevor Hamilton, the owner of More Meetings Now.
One of the most difficult parts of starting a business is ramping up the sales & marketing in the first few months. The reality is, that marketing is necessary to grow & increase visibility. Visibility is critical as people only buy from businesses they know about.
Once marketing starts working, you have money for more marketing. So the challenge is always at the beginning, when a marketing budget is hard to come by.
This video highlights the top 20 (and then a few more) ways to having a low cost marketing budget.