Tag Archives: marketing

YouTube Marketing with Allan Pollett

Keyword:  YouTube Marketing

Believe it or not, we are moving right along on Summer 2020’s journey of learning! On July 23, guest host Alan Pollett was kind enough to spend some time with us, talking about YouTube marketing for our July Live Webinar. Allan did a webinar for us back in December 2019 about Twitter Mastery, and we are so thankful to have him back!

Allan is known as “The SEO Guru” for good reason. In this webinar, you’ll learn:

  1. Why, even though YouTube is like a search engine, you don’t have to worry quite as much about page rank the way you do a search engine like Google.
  2. Why making and posting a video on YouTube is an excellent way to promote your business and gain new customers.
  3. How to use YouTube itself to research content subjects and keywords that currently rank highly in your country
  4. What the YouTube algorithm looks for when it ranks videos
  5. What the best practices for SEO are to use in your video description
  6. How viewer engagement (even from you) improves your ranking and visibility, and how to encourage it.
  7. Why longer videos are okay
  8. How to make several types of high-quality videos even if all you’ve got at the moment is an iPhone.
  9. Why response videos can get you a lot of views
  10. How you can get topic ideas for your videos

Allan also talks a bit about monetization strategies and the advantages of using Patreon.com to fund making your videos.

Game-Changer Stuff for Our YouTube Marketing

Our Marketing Manager, Sarah Levis, usually posts our videos and does the SEO for them. She thought she was doing okay. However, she’s made some changes to Small Business Solver’s YouTube marketing strategy now that she’s watched Allan’s webinar. Compare her description for this video to the description she wrote for Allan’s previous webinar to see just some of them.

December 2019

Guest host Allan Pollett, The SEO Guru, explains how to make Twitter work as hard for your business as you do! The last webinar of our 2019 series…see you in 2020!

Other webinars that you might enjoy:

Top Free Marketing Tools that Work for Small Business – https://www.youtube.com/watch?v=ToOAo…

The Top Marketing Tools to Get People to Trust You – https://www.youtube.com/watch?v=HWcZ6…

20 Small Business Marketing Tools in a Flash! – https://www.youtube.com/watch?v=3cpIm…

July 2020

Small Business Solver’s Live Webinar for July 2020 is all about YouTube Marketing! Guest host Allan Pollett sits down with us and spends almost an hour talking about increase your chances that more people find, watch, and interact with your videos and your channel. Allan’s YouTube marketing tips cover the entire video creation process, so get ready to take notes!

Are you concerned that you don’t have ideas for video content about your business? Allan covers this issue, giving you tips for using YouTube itself to see what kind of information are looking for and resource suggestions for finding out what kind of questions the public is asking about your business. Perhaps your videos can answer them!

You’ll learn how to create a compelling, high-quality YouTube video using just an iPhone and free editing equipment available on the internet, and how to encourage viewers to interact with your video, right in the video itself! (Something Sarah didn’t do in this video, by the way…like and subscribe, people, like and subscribe!)

You’ll also learn how to use YouTube video SEO best practices in the video description during Allan’s discussion of how keywords and phrases, hashtags, tagging, and giving your viewers plenty of ways to contact you gets your video more highly ranked not only on YouTube, but on Google as well! You’ve got space to write a great description, so you should use it!

Speaking of SEO and high rankings, you’ll also want to listen carefully to Allan’s YouTube marketing tactics for getting people to watch your video longer and to interact with it once they’re done. These are important, because YouTube likes videos that people watch through to the end and that have lots of “likes”, “dislikes” and comments, and channels with high subscriber numbers. Here’s a pro tip: Don’t miss Allan’s explanation about why YouTube counts your own likes and comments on your videos as engagement. Don’t be afraid to show your videos some love!

Did you enjoy this video? Watch the first webinar that Allan did for Small Business Solver on Twitter Mastery: https://www.youtube.com/watch?v=mE90q…

***

Allan Pollett does not just do webinars for Small Business Solver. He’s also a highly successful social media and SEO consultant with website development skills and over 20 years of industry experience.

Learn more about Allan Pollett at:

Website: https://www.allanpollett.com/
Facebook: https://www.facebook.com/webmarketing…
Twitter: @allanp73
YouTube: https://www.youtube.com/user/allanp73

We are Small Business Solver, and you can learn more about our online e-coaching for small business owners at:

Website: https://smallbusinesssolver.com/
Facebook: https://www.facebook.com/smallbusines…
Twitter: @businesssolver
YouTube: https://www.youtube.com/user/Smallbus…

Thanks for watching! Which of the YouTube marketing tips that Allan discusses will you implement in your next video? Let us know in the comments! We’d love to hear from you.

Different, Right?

We’re curious to see whether our view rates go up.

How about you?

Thanks again to Allan Pollett for taking time out of his busy schedule to teach us about YouTube marketing. We always learn so much when he stops by!

Build a Local Small Business Marketing Plan

Small businesses have a competitive advantage versus the larger businesses in the local market. So why wouldn’t you take advantage of this?

Walk through the best practices of a marketing plan and then have it fine tuned in order to reach out to the local, regional market. Then learn to use and implement the local marketing tools.

The overview of the video is:

Step 1: Marketing Goal
Step 2: Marketing Budget
Step 3: Target Market
Step 4: Your Message
Step 5: Your Local Marketing Tools

Contact Your Expert

Carla Langhorst
carla@smallbusinesssolver.com

Like the slides? Download slides

Public Relations for Small Business

 
Public relations (PR) is one of the most effective forms of marketing. Why? It is instantly credible and it often gets your business into mediums that you might not be able to access otherwise.
 
Think about when you read a newspaper, instantly any business that is mentioned or quoted is considered more credible or a leader in the field. The same applies if you hear someone presenting, on the radio, or even mentioned on a blog. Taking advantage of this low cost and effective marketing tool becomes critical.
 
Some of the top things to remember about PR is this;
1. Know your public.
2. Target communication.
3. Be consistent.
4. Know the tools and resources available to you.
5. Plan ahead.
 
To learn all of the details and tricks from a PR consultant, check out the video.
 

 
Contact the Expert
 
Sandra Gabriel
sandra@gabrielpr.ca
 
Like the PowerPoint presentation? PR 101
 

Additional Resources

 
Press News Release Outlets
Briefing Wire https://www.briefingwire.com/
PR Log https://www.prlog.org/
News Box https://newsbox.com/
Press Release Point https://pressreleasepoint.com/
My PR Genie https://www.myprgenie.com/
Pamper Me Network https://www.youdeservetobepampered.com
PR Link (Toronto) https://prlink.insidetoronto.com/
 
News & Articles
68 Articles https://68articles.com/
Article Alley https://www.articlealley.com
Article Base https://www.articlesbase.com/
Article Click https://www.articleclick.com/
E-Zine Articles https://ezinearticles.com/
Ezine Mark https://ezinemark.com/
Go Articles https://goarticles.com/
Scribd https://www.scribd.com
gabrielpr.ca https://www.gabrielpr.ca/wp-admin
Women’s Post https://www.womenspost.ca
Biz Sugar https://www.bizsugar.com
 
Extended Distribution List
www.betanews.com
www.highwire.stanford.edu
www.newslink.org
www.marketwire.com
www.editorandpublisher.com
www.prnewswire.com
www.internetworldstats.com
www.newswire.ca
www.prweb.com
www.businesswire.com
www.programmersheaven.com
www.emediawire.com
www.MYPRGENIE.com
www.threadwatch.org
www.pr-inside.com
www.24-7pressrelease.com
www.pr.com
www.mediapost.com
www.tmcnet.com
www.newswiretoday.com
www.our-hometown.com
www.prlog.org
www.pressreleasenetwork.com
www.betanews.com
www.earthvision.net
www.promotionworld.com
www.downloadjunction.com
www.press-world.com
www.majon.com
www.clickpress.com
www.bookcatcher.com
www.businessportal24.com
www.webnewswire.com
www.przoom.com
www.urlwire.com
www.billhartzer.com
www.groupweb.com
www.newspad.com
www.1888pressrelease.com
www.expertclick.com
www.gebbieinc.com
www.newsforce.com
www.imediafax.com
www.eworldwire.com
www.ereleases.com
www.press-release-writing.com
www.searchwarp.com
www.dbusiness.com
www.eceurope.com
www.devarchive.com
www.emailwire.com
www.softwaremarketingresource.com
www.seo-pr.com
www.powerhomebiz.com
www.readmedia.com
www.send2press.com
www.openpr.com
www.store.1choice4ystore.com
www.prleap.com
www.pressbox.co.uk
www.usprwire.com
www.free-press-release.com
www.ukprwire.com
www.theopenpress.com
www.prurgent.com
www.upload.it
www.storebuilder.co.uk
www.free-press-release-center.info
www.malebits.com
www.softpressrelease.com
www.promaxum.com
www.epressreleases.org
www.dime-co.com
www.softwarewire.com
www.ecommwire.com
www.lunareclipse.net
www.sbwire.com
www.pressflash.com
www.pressrelease365.com
www.ukprwire.com
www.pressreleasepivot.com
www.pressexposure.com
www.prfree.com
www.ideasiteforbusiness.com
www.thepublish.com
www.press-base.com
www.targetwire.com
www.express-press-release.com
www.profnet.org
www.thehostingnews.com
www.newsblaster.com
www.myfreepr.com
www.ideamarketers.com
www.afreego.com
www.addpr.com
www.symbcity.com
www.mediasyndicate.com
www.news.baou.com
www.eboomwebsolutions.com
www.internetwriters.com
www.webwire.com
www.mediapeak.com
www.epicinnovations.com
www.prwindow.com
www.exchangenet.com
www.onlinepressreleases.com
www.prudentpressagency.com
www.freepressrelease.org
www.pressabout.com
www.afly.com
www.pressreleasecirculation.com
www.opportunityupdate.com
www.prbuzz.com
www.africanewswire.net
www.publicrelations.uk.com
www.fastprnews.com
www.hungarynewswire.com
www.prnuke.com
www.press.xtvworld.com
www.e-syndicate.net
www.emeapr.com
www.hotmicrocap.com
www.learn-more.org
www.sanepr.com
www.baygo.com
www.XpressPress.com
www.internetnewsbureau.com
www.businessopportunity.biz
www.exactrelease.com
www.bizeurope.com
www.devpress.com
www.i-newswire.com
www.bignews.biz/
https://pressexposure.com/
https://newsreleaser.com/
www.healthprspider.com/
www.freepressrelease.com
https://freepressindex.com/
www.ideamarketers.com
www.yourfreepressrelease.net
www.pressreleasepublic.com
www.release-news.com
www.booshplr.com
www.press-release-articles.com
www.imnewswatch.com
www.prfriend.com
www.pressreleasepad.com
www.postafreepressrelease.com/
www.pressreleasehome.com/
www.pressreleaseroom.com
www.fastpressreleaser.com
www.pressreleasestudio.com
www.qualitypressreleaser.com
www.anyrelease.com

 

 

Social SEO

SEO (Search Engine Optimization) is constantly changing.  Why?  Google, Yahoo, Bing, and other search engines are constantly updating how websites are ranked so that their customers, the people searching, are finding what they want to find rather than what businesses are trying to put in front of them.

 

Find out some of the latest ways that search engines are ranking websites.  This is presented by Knight, Bishop, Queen, a social media and small business consulting firm.

 

Get Business With LinkedIn (Really!)

LinkedIn is toted as one of the best social media tools out there to get incremental business. But the question quickly arise – “How does it work?”

We went right to Allan Pollett (he is the guy who shows up when you Google ‘SEO guru’). In under an hour, and with only about 5 minutes of work necessary, he was able to teach social media newbies how to navigate the LinkedIn scene.