If you aren’t online, then you are missing out on business.
Especially with the advances, there are some really easy ways to get started. But there are also some complexities that will creep up depending on how you are planning on setting it up.
Some things that will help you figure out what platform and set up that you need for your ecommerce site are:
1. How many products are you selling?
2. What type of products are you selling?
3. How many places are you shipping from?
4. How many places are you shipping to?
5. How many states, provinces, and countries are you shipping to?
6. How many transaction do you have?
Go through the main points of what you need to consider. See some of the options out there. And learn what to look out for.
Netwriting or writing on the web is an evolving art. With more and more consumers turning to the web prior to making a purchase, it is becoming a more important medium.
Some of the questions that are answered in this video are;
– how do you write differently for web?
– how do you write differently for mobile phones?
– where do you put the most important messages?
– what are some emerging trends in online writing?
Some best practices when writing in general is to use the inverted pyramid approach where the most important or key points are at the top. Another is to use an active voice and ensure that the message is what the audience is looking for.
Web writing takes these writing best practices and turbo charges them with some other things you need to take into consideration.
1. Simplicity. Web needs to simple. Mobile needs to be even more simple.
2. Scan-able. People read websites in a pre defined order. Make sure your most important messaging are in these areas.
3. Search-able. Traditional search engine optimization best practices are no longer as important. Content (your writing!) is becoming increasingly important and providing relevant and credible information is critical. There is an entire new industry on content marketing based on this requirement.
It is currently a $600 billion dollar industry in Canada and the United States, with over 630 million active websites. Plus it is still growing at a massive rate of 47% annually over the last 12 years.
iDeal Advisor presents this topic with the idea of focusing on conversion rates, reducing abandonment rates, and increasing the value of your website through traffic and revenue. Throughout the video, topics are covered to help you with these three goals.
First it covers that a good landing page is critical. It needs to have;
1. Your logo, images, and branding
2. You need great copy and design pieces.
3. You need a headline that is catchy and simple.
4. A brief body of copy that is succinct and clear.
6. A call to action. What do you want the visitor coming to your site to DO.
Second there is the new SEO (search engine optimization)
1. fresh content
2. social media
3. media releases
You can’t improve what you can’t measure. So make sure that you are using Google Analytics to understand your unique visitors, abandon rates, and conversion rates.
And finally, you need a way to nurture the leads. How do you get conversion from returning visitors or individuals who left your site.
Showing up on Google will only get you so far. What will prospective clients find once they land on your website? If you have an effective blog, they’ll find information, value and assistance. They’ll find someone they want to do business with.
You’ll learn how to:
– Create a customized blogging plan that fits your audience, your schedule and your style
– Generate content that your ideal clients are looking for
– Post new content every week without always having to write and research full-length articles
– Promote your blog and business effectively on social media
You can re-use this method again and again to consistently update your blog with valuable content. Use this Blog Planning Worksheet to guide you through this planning process.
Learn from blogging expert, Linda Dessau, of Content Mastery Guide. Linda Dessau is the author of Write Your Way to More Clients Online, and the founder of Content Mastery Guide. She is a business blogging expert, editor and author, and a writing coach certified by the Coaches Training Institute. She discovered content marketing when promoting her own coaching business in 2003, and launched this business in 2005 to help other companies market more effectively online.
SEO (Search Engine Optimization) is constantly changing. Why? Google, Yahoo, Bing, and other search engines are constantly updating how websites are ranked so that their customers, the people searching, are finding what they want to find rather than what businesses are trying to put in front of them.
Find out some of the latest ways that search engines are ranking websites. This is presented by Knight, Bishop, Queen, a social media and small business consulting firm.
LinkedIn is toted as one of the best social media tools out there to get incremental business. But the question quickly arise – “How does it work?”
We went right to Allan Pollett (he is the guy who shows up when you Google ‘SEO guru’). In under an hour, and with only about 5 minutes of work necessary, he was able to teach social media newbies how to navigate the LinkedIn scene.