Strategic Planning

Strategic planning is something that every small business should be doing every single year. What you decide and put together each year is not the final decision, as your strategic activities can change over the year. But most of the pieces of the strategic plan stay constant for the year as you strive to reach your goals that you have set out for in order to reach your future vision of success.

There are many different ways of doing a strategic plan, but these components and the template will have the critical pieces that you are able to tweak as needed.


Where are you headed in the next 5 years? This is the common hopeful direction that everyone with the business should be striving towards and aligned on.


What do you do everyday? What are the main things that you are trying to achieve in every action and each and every day. What is the underlying reason and what you are up to?

Internal Assessment: Strengths & Weaknesses

What is happening within your business? What are the strengths that your business has? And what are the gaps that you need to fix in order to continue doing the mission and achieving the vision?

External Assessment: Opportunities & Threats

What is happening outside of your business? What are the opportunities that are arising out there? What are the new threats that are emerging?

Strategic Goals

What are the key focuses that you will have this year ? What are the critical success factors that you need to have on your radar? What are the specific goals that you will have in these strategic areas?

Strategic Activities

Now that you are clear on your short term goals, how are you going to get there? What are the specific activities that would help you get there?


Who is doing what and when will that happen? What are the priorities to get the strategic activities done and where will your energy to focused on?