Category Archives: Marketing & Branding

Information on target markets, increasing visibility, building rapport & credibility, and social media.

SEO 2015 and Beyond

Search Engine Optimization keeps changing! Small business owners need to keep on top of this to make sure that their small business is found online.

There are some significant changes that happened in early 2015 that you should take note of right now!

Watch this less than 20 minute video to learn everything that you need to know now.

Contact the Expert
Allan Pollett
allanp73@gmail.com
www.allanpollett.com

SEO Now!

Search Engine Optimization (SEO) is always changing. Your website is ranked based on staying up to date on these changes.

Learn the ins and outs of what is changing in SEO and how this could impact whether or not people find your small business online. If you don’t know these tips and what changes your rankings could drop!

On the flip side, there are things that haven’t changed and may never change. What this means for your small business is that if you focus on these best practices, your small business website will be protected and maintain its high rank regardless of SEO changes.

Keep up to date on all of the Search Engine Optimization changes for small business as we run online seminar like this every 6 months.


 
Contact The Expert
 
Allan Pollett
allanp73@gmail.com
 
 

Build a Local Small Business Marketing Plan

Small businesses have a competitive advantage versus the larger businesses in the local market. So why wouldn’t you take advantage of this?

Walk through the best practices of a marketing plan and then have it fine tuned in order to reach out to the local, regional market. Then learn to use and implement the local marketing tools.

The overview of the video is:

Step 1: Marketing Goal
Step 2: Marketing Budget
Step 3: Target Market
Step 4: Your Message
Step 5: Your Local Marketing Tools

Contact Your Expert

Carla Langhorst
carla@smallbusinesssolver.com

Like the slides? Download slides

Latest & Greatest Social Media 2014

Social media is always changing!! It is important as a small business owner to stay social mediaon top of these changes and how this will impact your business online.

This 30 minute video talks about how social media is changing and where it is headed. Specific new tools are reviewed and any way that you can use them in small business is discussed.

After the webinar, a few questions were asked.

1. What other goals can you have for your social media?
– you can do market research, marketing testing, and find out how your customers actually feel about your business.

2. How do you decide where to spend your time?
– start with the basic ones, LinkedIn and Twitter are more stable to invest time into. Explore the new social media platforms when you have ‘free time’.

3. How can you think out of the box and become viral in your social media marketing?
– social media isn’t as viral as we all think it is. It is all about reaching a certain threshold where your video or post is highly ranked in its search. To get there, promote to your network and friends. Once you hit the threshold this becomes easier and easier.

Contact The Expert
Allan Pollett
allanp73@gmail.com

 

Resources

http://www.snapchat.com/
https://vine.co/
http://www.houzz.com/
http://www.impossible.com/
http://www.mobli.com/
http://www.yioop.com/
http://www.linkedin.com
http://www.twitter.com
http://www.facebook.com

Marketing Automation for Small Business

When we think marketing we often think advertising. But with business becoming more of a science, there are now marketing software out there that can help grow your business.
 
Obviously technology is more than just social media and your computer, and this is your opportunity to understand what some of those tools are that could help your business.
 
Marketing automation is one of the newest techniques out there. And it is becoming increasingly important as by 2020 it is estimated that 85% of a company’s customer interactions will be automated and through technology. This means that these marketing automation best practices are only going to become more important.
 
The 10 Commandments of Marketing Automation
 
1. Be 100% customer focused. What are your customers pain points?
2. Be pressure free. Gone are the days of the pushy sales person.
3. Support the internal sale. Remember that you are working with more than the decider when you are selling. There are influencers and other stakeholders you need to communicate with.
4. Marketing automation is part of your integrated inbound marketing strategy.
5. Drive repeat purchases. Keep them engaged!
6. Content driven. Have relevant new content to keep them interested.
7. It must be multi channel. Not everyone uses one communication channels. There are many and they are growing!
8. Reflect interest, not just action. Interest is important too!
9. Accessible no matter how someone is accessing the information.
10. Cross platform. The new normal is using different devices.
 
Find out more and what software is available through the video!
 

 
Contact the Expert
 
Andrea Orozco
andrea@think-kik.com
 

Public Relations for Small Business

 
Public relations (PR) is one of the most effective forms of marketing. Why? It is instantly credible and it often gets your business into mediums that you might not be able to access otherwise.
 
Think about when you read a newspaper, instantly any business that is mentioned or quoted is considered more credible or a leader in the field. The same applies if you hear someone presenting, on the radio, or even mentioned on a blog. Taking advantage of this low cost and effective marketing tool becomes critical.
 
Some of the top things to remember about PR is this;
1. Know your public.
2. Target communication.
3. Be consistent.
4. Know the tools and resources available to you.
5. Plan ahead.
 
To learn all of the details and tricks from a PR consultant, check out the video.
 

 
Contact the Expert
 
Sandra Gabriel
sandra@gabrielpr.ca
 
Like the PowerPoint presentation? PR 101
 

Additional Resources

 
Press News Release Outlets
Briefing Wire http://www.briefingwire.com/
PR Log http://www.prlog.org/
News Box http://newsbox.com/
Press Release Point http://pressreleasepoint.com/
My PR Genie http://www.myprgenie.com/
Pamper Me Network http://www.youdeservetobepampered.com
PR Link (Toronto) http://prlink.insidetoronto.com/
 
News & Articles
68 Articles http://68articles.com/
Article Alley http://www.articlealley.com
Article Base http://www.articlesbase.com/
Article Click http://www.articleclick.com/
E-Zine Articles http://ezinearticles.com/
Ezine Mark http://ezinemark.com/
Go Articles http://goarticles.com/
Scribd http://www.scribd.com
gabrielpr.ca http://www.gabrielpr.ca/wp-admin
Women’s Post http://www.womenspost.ca
Biz Sugar http://www.bizsugar.com
 
Extended Distribution List
www.betanews.com
www.highwire.stanford.edu
www.newslink.org
www.marketwire.com
www.editorandpublisher.com
www.prnewswire.com
www.internetworldstats.com
www.newswire.ca
www.prweb.com
www.businesswire.com
www.programmersheaven.com
www.emediawire.com
www.MYPRGENIE.com
www.threadwatch.org
www.pr-inside.com
www.24-7pressrelease.com
www.pr.com
www.mediapost.com
www.tmcnet.com
www.newswiretoday.com
www.our-hometown.com
www.prlog.org
www.pressreleasenetwork.com
www.betanews.com
www.earthvision.net
www.promotionworld.com
www.downloadjunction.com
www.press-world.com
www.majon.com
www.clickpress.com
www.bookcatcher.com
www.businessportal24.com
www.webnewswire.com
www.przoom.com
www.urlwire.com
www.billhartzer.com
www.groupweb.com
www.newspad.com
www.1888pressrelease.com
www.expertclick.com
www.gebbieinc.com
www.newsforce.com
www.imediafax.com
www.eworldwire.com
www.ereleases.com
www.press-release-writing.com
www.searchwarp.com
www.dbusiness.com
www.eceurope.com
www.devarchive.com
www.emailwire.com
www.softwaremarketingresource.com
www.seo-pr.com
www.powerhomebiz.com
www.readmedia.com
www.send2press.com
www.openpr.com
www.store.1choice4ystore.com
www.prleap.com
www.pressbox.co.uk
www.usprwire.com
www.free-press-release.com
www.ukprwire.com
www.theopenpress.com
www.prurgent.com
www.upload.it
www.storebuilder.co.uk
www.free-press-release-center.info
www.malebits.com
www.softpressrelease.com
www.promaxum.com
www.epressreleases.org
www.dime-co.com
www.softwarewire.com
www.ecommwire.com
www.lunareclipse.net
www.sbwire.com
www.pressflash.com
www.pressrelease365.com
www.ukprwire.com
www.pressreleasepivot.com
www.pressexposure.com
www.prfree.com
www.ideasiteforbusiness.com
www.thepublish.com
www.press-base.com
www.targetwire.com
www.express-press-release.com
www.profnet.org
www.thehostingnews.com
www.newsblaster.com
www.myfreepr.com
www.ideamarketers.com
www.afreego.com
www.addpr.com
www.symbcity.com
www.mediasyndicate.com
www.news.baou.com
www.eboomwebsolutions.com
www.internetwriters.com
www.webwire.com
www.mediapeak.com
www.epicinnovations.com
www.prwindow.com
www.exchangenet.com
www.onlinepressreleases.com
www.prudentpressagency.com
www.freepressrelease.org
www.pressabout.com
www.afly.com
www.pressreleasecirculation.com
www.opportunityupdate.com
www.prbuzz.com
www.africanewswire.net
www.publicrelations.uk.com
www.fastprnews.com
www.hungarynewswire.com
www.prnuke.com
www.press.xtvworld.com
www.e-syndicate.net
www.emeapr.com
www.hotmicrocap.com
www.learn-more.org
www.sanepr.com
www.baygo.com
www.XpressPress.com
www.internetnewsbureau.com
www.businessopportunity.biz
www.exactrelease.com
www.bizeurope.com
www.devpress.com
www.i-newswire.com
www.bignews.biz/
http://pressexposure.com/
http://newsreleaser.com/
www.healthprspider.com/
www.freepressrelease.com
http://freepressindex.com/
www.ideamarketers.com
www.yourfreepressrelease.net
www.pressreleasepublic.com
www.release-news.com
www.booshplr.com
www.press-release-articles.com
www.imnewswatch.com
www.prfriend.com
www.pressreleasepad.com
www.postafreepressrelease.com/
www.pressreleasehome.com/
www.pressreleaseroom.com
www.fastpressreleaser.com
www.pressreleasestudio.com
www.qualitypressreleaser.com
www.anyrelease.com

 

 

Writing For The Web

Netwriting or writing on the web is an evolving art. With more and more consumers turning to the web prior to making a purchase, it is becoming a more important medium.

Some of the questions that are answered in this video are;
– how do you write differently for web?
– how do you write differently for mobile phones?
– where do you put the most important messages?
– what are some emerging trends in online writing?

Some best practices when writing in general is to use the inverted pyramid approach where the most important or key points are at the top. Another is to use an active voice and ensure that the message is what the audience is looking for.

Web writing takes these writing best practices and turbo charges them with some other things you need to take into consideration.

1. Simplicity. Web needs to simple. Mobile needs to be even more simple.
2. Scan-able. People read websites in a pre defined order. Make sure your most important messaging are in these areas.
3. Search-able. Traditional search engine optimization best practices are no longer as important. Content (your writing!) is becoming increasingly important and providing relevant and credible information is critical. There is an entire new industry on content marketing based on this requirement.

Contact The Expert

Paul Lalonde
Content Manager
MarketingWise
paul@marketingwise.ca

Want the PowerPoint slides?

Paul Lalonde.Web writing

Steps To Create Your Super Slogan

Slogans are an extension of your brand and an easy way for customers to remember you. Of course, that’s if you do it right. If you do it incorrectly, this is an easy thing for your customers to forget.
 
This 16 minute video goes through the 5 point checklist to make sure that your slogan is going to get you the results that you want.
 
1. Does it match your business’ brand image?
2. Can your customer instantly understand how your business can benefit them?
3. Will you stick out from the crowd? Will your customer remember it?
4. Is your slogan unique for your business or is it transferable?
5. Is it simple enough or are you falling into some common pitfalls.
 
You’ll be surprised at how many huge companies have create their slogan incorrectly! And you’ll be happy to know that you will be able to save on marketing dollars by avoiding their mistakes.
 
Your slogan is part of your first impression and making sure that your customers remember you. But sometimes it is daunting to start putting your pen to paper and figuring out what you should start with.
 
The 5 point checklist is good to critique an existing slogan, but this video also highlights the 2 step process to getting started if you don’t have one today.
 
Step 1 – What is your product, service or benefit?
Step 2 – Tie it to your brand.
 
Watch the video for an example of how this process can make a huge difference in the effectiveness of your slogan.
 

 
Want the slides? Ad slogans PowerPoint

eCommerce 101

Ecommerce is more than the future – it is today!

It is currently a $600 billion dollar industry in Canada and the United States, with over 630 million active websites. Plus it is still growing at a massive rate of 47% annually over the last 12 years.

iDeal Advisor presents this topic with the idea of focusing on conversion rates, reducing abandonment rates, and increasing the value of your website through traffic and revenue. Throughout the video, topics are covered to help you with these three goals.

First it covers that a good landing page is critical. It needs to have;

1. Your logo, images, and branding
2. You need great copy and design pieces.
3. You need a headline that is catchy and simple.
4. A brief body of copy that is succinct and clear.
5. Testimonials.
6. A call to action. What do you want the visitor coming to your site to DO.

Second there is the new SEO (search engine optimization)

1. fresh content
2. social media
3. media releases

You can’t improve what you can’t measure. So make sure that you are using Google Analytics to understand your unique visitors, abandon rates, and conversion rates.

And finally, you need a way to nurture the leads. How do you get conversion from returning visitors or individuals who left your site.

Contact The Expert

The subject matter expert is Craig Hunt, the President of iDeal Advisor.
email: craigh@idealadvisor.com

www.idealadvisor.com

If you like this video, check out Simple Website Best Practices.

Branding Basics Your Business Can’t Live Without

There are a ton of reasons why your business needs branding. One big reason is that it makes selling easier, but there are other benefits that will help your business flourish.

This video walks through the following;

– Why brand? Learn why branding is critical to your business
– Understand the key components of a brand
– Defining Your Brand
– Next Steps

Contact Your Expert

Eloise Pasianotto
epasianotto@focalpointcoaching.com