At just 11 minutes in length, it’ll be one of our shorter webinars in the series, but it’s chock full of information for anyone who wants to master the art of marketing a small business effectively on a low budget.
The easiest marketing tool to adopt? A smile. Just smile, folks – even over the phone. Your customers can tell. The marketing tool you might not have thought of? Call Display. (You’ll have to watch to find out!)
Learn about Small Business Solver’s Marketing Solver Tool, which uses your responses to questions about your small business to make suggestions about which of the 300 marketing tools currently out there will work best for you. Each suggestion comes with an information sheet that you can view to learn about how to use the tool.
Search Engine Optimization (SEO) is always changing. Your website is ranked based on staying up to date on these changes.
Learn the ins and outs of what is changing in SEO and how this could impact whether or not people find your small business online. If you don’t know these tips and what changes your rankings could drop!
On the flip side, there are things that haven’t changed and may never change. What this means for your small business is that if you focus on these best practices, your small business website will be protected and maintain its high rank regardless of SEO changes.
Keep up to date on all of the Search Engine Optimization changes for small business as we run online seminar like this every 6 months.
Social media is always changing!! It is important as a small business owner to stay on top of these changes and how this will impact your business online.
This 30 minute video talks about how social media is changing and where it is headed. Specific new tools are reviewed and any way that you can use them in small business is discussed.
After the webinar, a few questions were asked.
1. What other goals can you have for your social media?
– you can do market research, marketing testing, and find out how your customers actually feel about your business.
2. How do you decide where to spend your time?
– start with the basic ones, LinkedIn and Twitter are more stable to invest time into. Explore the new social media platforms when you have ‘free time’.
3. How can you think out of the box and become viral in your social media marketing?
– social media isn’t as viral as we all think it is. It is all about reaching a certain threshold where your video or post is highly ranked in its search. To get there, promote to your network and friends. Once you hit the threshold this becomes easier and easier.
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When we think marketing we often think advertising. But with business becoming more of a science, there are now marketing software out there that can help grow your business.
Obviously technology is more than just social media and your computer, and this is your opportunity to understand what some of those tools are that could help your business.
Marketing automation is one of the newest techniques out there. And it is becoming increasingly important as by 2020 it is estimated that 85% of a company’s customer interactions will be automated and through technology. This means that these marketing automation best practices are only going to become more important.
The 10 Commandments of Marketing Automation
1. Be 100% customer focused. What are your customers pain points?
2. Be pressure free. Gone are the days of the pushy sales person.
3. Support the internal sale. Remember that you are working with more than the decider when you are selling. There are influencers and other stakeholders you need to communicate with.
4. Marketing automation is part of your integrated inbound marketing strategy.
5. Drive repeat purchases. Keep them engaged!
6. Content driven. Have relevant new content to keep them interested.
7. It must be multi channel. Not everyone uses one communication channels. There are many and they are growing!
8. Reflect interest, not just action. Interest is important too!
9. Accessible no matter how someone is accessing the information.
10. Cross platform. The new normal is using different devices.
Find out more and what software is available through the video!
Public relations (PR) is one of the most effective forms of marketing. Why? It is instantly credible and it often gets your business into mediums that you might not be able to access otherwise.
Think about when you read a newspaper, instantly any business that is mentioned or quoted is considered more credible or a leader in the field. The same applies if you hear someone presenting, on the radio, or even mentioned on a blog. Taking advantage of this low cost and effective marketing tool becomes critical.
Some of the top things to remember about PR is this;
1. Know your public.
2. Target communication.
3. Be consistent.
4. Know the tools and resources available to you.
5. Plan ahead.
To learn all of the details and tricks from a PR consultant, check out the video.
Netwriting or writing on the web is an evolving art. With more and more consumers turning to the web prior to making a purchase, it is becoming a more important medium.
Some of the questions that are answered in this video are;
– how do you write differently for web?
– how do you write differently for mobile phones?
– where do you put the most important messages?
– what are some emerging trends in online writing?
Some best practices when writing in general is to use the inverted pyramid approach where the most important or key points are at the top. Another is to use an active voice and ensure that the message is what the audience is looking for.
Web writing takes these writing best practices and turbo charges them with some other things you need to take into consideration.
1. Simplicity. Web needs to simple. Mobile needs to be even more simple.
2. Scan-able. People read websites in a pre defined order. Make sure your most important messaging are in these areas.
3. Search-able. Traditional search engine optimization best practices are no longer as important. Content (your writing!) is becoming increasingly important and providing relevant and credible information is critical. There is an entire new industry on content marketing based on this requirement.
Slogans are an extension of your brand and an easy way for customers to remember you. Of course, that’s if you do it right. If you do it incorrectly, this is an easy thing for your customers to forget.
This 16 minute video goes through the 5 point checklist to make sure that your slogan is going to get you the results that you want.
1. Does it match your business’ brand image?
2. Can your customer instantly understand how your business can benefit them?
3. Will you stick out from the crowd? Will your customer remember it?
4. Is your slogan unique for your business or is it transferable?
5. Is it simple enough or are you falling into some common pitfalls.
You’ll be surprised at how many huge companies have create their slogan incorrectly! And you’ll be happy to know that you will be able to save on marketing dollars by avoiding their mistakes.
Your slogan is part of your first impression and making sure that your customers remember you. But sometimes it is daunting to start putting your pen to paper and figuring out what you should start with.
The 5 point checklist is good to critique an existing slogan, but this video also highlights the 2 step process to getting started if you don’t have one today.
Step 1 – What is your product, service or benefit?
Step 2 – Tie it to your brand.
Watch the video for an example of how this process can make a huge difference in the effectiveness of your slogan.
It is currently a $600 billion dollar industry in Canada and the United States, with over 630 million active websites. Plus it is still growing at a massive rate of 47% annually over the last 12 years.
iDeal Advisor presents this topic with the idea of focusing on conversion rates, reducing abandonment rates, and increasing the value of your website through traffic and revenue. Throughout the video, topics are covered to help you with these three goals.
First it covers that a good landing page is critical. It needs to have;
1. Your logo, images, and branding
2. You need great copy and design pieces.
3. You need a headline that is catchy and simple.
4. A brief body of copy that is succinct and clear.
6. A call to action. What do you want the visitor coming to your site to DO.
Second there is the new SEO (search engine optimization)
1. fresh content
2. social media
3. media releases
You can’t improve what you can’t measure. So make sure that you are using Google Analytics to understand your unique visitors, abandon rates, and conversion rates.
And finally, you need a way to nurture the leads. How do you get conversion from returning visitors or individuals who left your site.