Tag Archives: Allan Pollett

YouTube Marketing with Allan Pollett

Marketing & Branding, , , ,
Keyword: YouTube Marketing

Believe it or not, we are moving right along on Summer 2020’s journey of learning! On July 23, guest host Alan Pollett was kind enough to spend some time with us, talking about YouTube marketing for our July Live Webinar. Allan did a webinar for us back in December 2019 about Twitter Mastery, and we are so thankful to have him back!

Allan is known as “The SEO Guru” for good reason. In this webinar, you’ll learn:

  1. Why, even though YouTube is like a search engine, you don’t have to worry quite as much about page rank the way you do a search engine like Google.
  2. Why making and posting a video on YouTube is an excellent way to promote your business and gain new customers.
  3. How to use YouTube itself to research content subjects and keywords that currently rank highly in your country
  4. What the YouTube algorithm looks for when it ranks videos
  5. What the best practices for SEO are to use in your video description
  6. How viewer engagement (even from you) improves your ranking and visibility, and how to encourage it.
  7. Why longer videos are okay
  8. How to make several types of high-quality videos even if all you’ve got at the moment is an iPhone.
  9. Why response videos can get you a lot of views
  10. How you can get topic ideas for your videos

Allan also talks a bit about monetization strategies and the advantages of using Patreon.com to fund making your videos.

Game-Changer Stuff for Our YouTube Marketing

Our Marketing Manager, Sarah Levis, usually posts our videos and does the SEO for them. She thought she was doing okay. However, she’s made some changes to Small Business Solver’s YouTube marketing strategy now that she’s watched Allan’s webinar. Compare her description for this video to the description she wrote for Allan’s previous webinar to see just some of them.

December 2019

Guest host Allan Pollett, The SEO Guru, explains how to make Twitter work as hard for your business as you do! The last webinar of our 2019 series…see you in 2020!

Other webinars that you might enjoy:

Top Free Marketing Tools that Work for Small Business – https://www.youtube.com/watch?v=ToOAo…

The Top Marketing Tools to Get People to Trust You – https://www.youtube.com/watch?v=HWcZ6…

20 Small Business Marketing Tools in a Flash! – https://www.youtube.com/watch?v=3cpIm…

July 2020

Small Business Solver’s Live Webinar for July 2020 is all about YouTube Marketing! Guest host Allan Pollett sits down with us and spends almost an hour talking about increase your chances that more people find, watch, and interact with your videos and your channel. Allan’s YouTube marketing tips cover the entire video creation process, so get ready to take notes!

Are you concerned that you don’t have ideas for video content about your business? Allan covers this issue, giving you tips for using YouTube itself to see what kind of information are looking for and resource suggestions for finding out what kind of questions the public is asking about your business. Perhaps your videos can answer them!

You’ll learn how to create a compelling, high-quality YouTube video using just an iPhone and free editing equipment available on the internet, and how to encourage viewers to interact with your video, right in the video itself! (Something Sarah didn’t do in this video, by the way…like and subscribe, people, like and subscribe!)

You’ll also learn how to use YouTube video SEO best practices in the video description during Allan’s discussion of how keywords and phrases, hashtags, tagging, and giving your viewers plenty of ways to contact you gets your video more highly ranked not only on YouTube, but on Google as well! You’ve got space to write a great description, so you should use it!

Speaking of SEO and high rankings, you’ll also want to listen carefully to Allan’s YouTube marketing tactics for getting people to watch your video longer and to interact with it once they’re done. These are important, because YouTube likes videos that people watch through to the end and that have lots of “likes”, “dislikes” and comments, and channels with high subscriber numbers. Here’s a pro tip: Don’t miss Allan’s explanation about why YouTube counts your own likes and comments on your videos as engagement. Don’t be afraid to show your videos some love!

Did you enjoy this video? Watch the first webinar that Allan did for Small Business Solver on Twitter Mastery: https://www.youtube.com/watch?v=mE90q…

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Allan Pollett does not just do webinars for Small Business Solver. He’s also a highly successful social media and SEO consultant with website development skills and over 20 years of industry experience.

Learn more about Allan Pollett at:

Website: https://www.allanpollett.com/
Facebook: https://www.facebook.com/webmarketing…
Twitter: @allanp73
YouTube: https://www.youtube.com/user/allanp73

We are Small Business Solver, and you can learn more about our online e-coaching for small business owners at:

Website: https://smallbusinesssolver.com/
Facebook: https://www.facebook.com/smallbusines…
Twitter: @businesssolver
YouTube: https://www.youtube.com/user/Smallbus…

Thanks for watching! Which of the YouTube marketing tips that Allan discusses will you implement in your next video? Let us know in the comments! We’d love to hear from you.

Different, Right?

We’re curious to see whether our view rates go up.

How about you?

Thanks again to Allan Pollett for taking time out of his busy schedule to teach us about YouTube marketing. We always learn so much when he stops by!

Twitter Mastery, Small Business-Style!

Technology & Online, , , ,
Cartoon blue bird sitting on rope, singing - "Tweet" comes out of its mouth in a bubble. Keyword: Twitter

Twitter – love it or hate it, you can’t get away from it. So why not learn how to use it? We asked Allan Pollett, social media consultant and the “SEO Guru”, to talk to us about stragegies for entrepreneurs to make Twitter work as hard for their small businesses as they do…and he didn’t disappoint!

Beginning with the Twitter Basics

Twitter is great, Pollett explains, because it lets us communicate with anyone in the world at any moment – no phones, no wait times for mail delivery, no need for even formal introductions. Twitter has a billion accounts, and you can send out messages, or tweets, to each of them from your Twitter account, with no charge per tweet.

You can put links, images, gif files, and videos in a tweet.

You can Like and Retweet tweets that other Twitter users have made.

You can track views of your tweets, engagement with them, and other analytic information.

Hashtag #Madness!

When you send a tweet, it shows up on the timeline of each person that follows you. You won’t have any followers when you join Twitter, and most people don’t have followers (although some do!) However, you can increase the potential audience for a tween by using hashtags. A hashtag looks likes this: #. When you add it to a word or phrase (like #ThursdayThoughts), then anyone who searches the #ThursdayThoughts hashtag, even if they don’t know you, will see your tweet and maybe interact with it. You’ve expanded your reach and joined the conversation about Thursday Thoughts!

Hashtags are a great tool for businesses, and Alan talks about a few great ways to leverage their power.

The 60-40 Rule

Because Allan is such a Twitter rockstar, he actually figured out that Twitter works best for businesses when 60% of their tweets are business-related (tweets about products, offers, sales) and 40% are other information that your customers might find useful – articles, resources, relevant humour. Great tip: People really like quotations by famous people, and tend to share them with others.

Growing Your Twitter Following

Call a tweet to someone’s attention by tagging it with @ and their twitter handle:

Hey @businesssolver! Love your webinar series!

(I guarantee that if we saw this, we would like it, retweet it, and follow you! Just saying.)

When you tag someone in this way, you leverage not only your audience, but theirs too. If their audience is very big, that could be very good for you!

Alan has a technique for finding and growing an audience that’s truly interested in you and what you have to say. Check out the webinar to see what it is! (Here’s a hint: Follow your competitors’ followers!)

Final Things to Consider…

  1. Keep your tweets engaging.
  2. Use hashtags that reach a large audience (3 or 4 per Tweet)
  3. Jump right in and make yourself part of the conversation! It’s not that scary…really!

Thanks so much to Allan Pollett for helping us out today! You can learn more about Allan and the services he offers at his website.

This is our last webinar for 2019! We’re busy getting the line-up for 2020 together, so please let us know if there’s a topic you’d like covered. Happy Holidays!