We’re very excited about all these things, but in today’s post we want to draw your attention to our live webinar series, which debuted on March 28, 2019. Small Business Solver co-founder and CEO Carla Langhorst did a presentation called “Make It Fly!” where she talked about how to evaluate whether your business idea is a good one, using Small Business Solver’s Make It Fly Idea Tester.
You’ll learn about:
How to test business ideas (and why we don’t, even though we should!)
Questions to ask to determine your idea’s viability as a business
Determining your breakeven numbers
More good questions to ask and things to consider
The live webinar series will run bi-weekly, each one covering a different topic. You can get the schedule for each month, including topics, in our monthly Newsletter. Please do sign up for the webinars, attend, and let us know what you think of them! We would love to hear your feedback.
We post Recordings of all of our webinars to our YouTube channel. Check them out and let us know which one is your favourite.
As a small business owner we need creativity to help us with product development, creating new ideas in our business, and to stay ahead of the competition.
Sometimes we think that other people are the creative ones and that this is not a strength that we have ourselves. But that is not true! Everyone has creativity inside of them, they just need to know the tools and how to recognize it in yourself.
This video outlines the three major steps of creativity:
1. Brainstorming. Some different tactics to approach brainstorming and tools that you should try out. A lot of times it is as simple as starting to write things down.
2. Prioritization. Once you have a bunch of ideas it is important to figure out which ones are the best ideas or what order you can actually approach them. Everyone has a limitation on time and money, so prioritization becomes important.
3. Implementation. Once you’ve decided on the ideas, action becomes necessary. Many times people want to wait and make things perfect, but often it is good to get your MVP (minimum viable product) out there to begin your testing.
At the end of the video, there are additional tips and tricks, as well as an example of where creativity has made a huge difference.
Growing your business is something that most entrepreneurs strive to do. They want to grow their business to help increase their profit, grow the value of their business to sell it at a later date, they want to hire more people, they want to help the community, they want to build something for their family, they are competitive, they never quit, and there are many other personal reasons.
Regardless, most small business owners are looking for ways to grow. The two that often come to mind is to grow outside of your geographical location and expand the size of the market or to create a new product. But there are a ton of other strategies to growing a business and many examples to follow. Click on the image to see them.
Watch this 30 minute video to find out;
– 12 small business growth strategies – examples of businesses that used these strategies and how it worked for them – draw out key takeways and ideas to use for each strategy
Expert’s Contact Information
Carla Langhorst Small Business Consultant Carla@smallbusinesssolver.com
85-95% of New Product Launches fail annually (FORBES article of March 24, 2010 based on approx. 250,000 global launches).
With this daunting figure, we want to do everything right to increase our product’s chance of success. Learn from the expert, Kevin Scanlan, who has over 30 years experience in new product development with enterprises and small business.
In this 30 minute video, you will learn:
– what invention is versus product development – the importance of a roadmap and the process – how to scan the environment – the QUAD approach and the 4 different types of product development – the components of a product specification – the Gate process used by the most successful companies out there – red flags and things to look for during the process
Plus, if you have any other questions you can always contact our expert.
Whether your goal is to write a business book, create an anthology, or share your family’s history, this webinar will help you gain some added clarity amidst all the choices available in today’s exciting, ever-changing and often confusing world of publishing.
You’ll learn about the production process, the different kinds of publishing and basic marketing. Most importantly, you will be encouraged to think what it is that you want—and how to go about getting it!
Enjoy Sheri’s fresh approach, as she shares excellent information and tools that you will be able to use and incorporate immediately.
Above all, Sheri will inspire you to become even more committed to yourself and your work, reminding you of the value of ongoing learning and the dedication of time and patience required to bring about meaningful success . . . . and the importance of surrounding yourself with people who care about your work as much as you do!
Contact The Expert!
By Publisher, Editor, Speaker, Consultant, Author Sheri Andrunyk of I C Publishing
Test whether or not your business will fly by going through the idea tester’s funnel.
This 30 minute session is delivered by Small Business Solver co-founder and the author of “Will It Fly? The Idea Tester”, Carla Langhorst. It will give you a solid process to evaluate quickly any great idea that you have. If you have a new product, service, or business, this is for you!
The process has been tested on 1000s of small business ideas and has been used by small business coaches throughout North America as a guide to highlight red flags in a business model.
Top questions that will be answered: 1. Will people buy your product? 2. Is it better than the competition? 3. Will you burnout? 4. Are your salary expectations reasonable? 5. Will you end up working more than you are intending?
The key of market research is to reduce a small business owner’s risk. How? The focus should always be on justifying whether or not your sales projections are realistic to meet your financial requirements. This 20 minute video outlines the key pieces of research that you need to know & how to get this information. Whether you are an existing business or a revolutionary new idea, this video will highlight some key risk areas and how to reduce this through market research.
A one-page business plan can be great if you are using the business plan more of an action plan for yourself, your partner, and your company. It makes it easy to update, keeps the attention of the reader, and is to the point.
Another way to use a one-page business plan is to use it to generate interest from customers, potential partners/employees, suppliers, and initial interest from financial companies.
The video is a quick overview of the main components of the one-pager & then how to make the one-pager a little bit different (add POP!)
A small business’ total offering that they provide to customers includes 3 critical pieces:
1. Product: A product can be anything that is tangible. Examples include nail polish, food, or a backpack. 2. Service: A service is an activity that is done for you. Examples include getting your nails done, being served at a restaurant, or having a porter carry your bags to your room at a hotel. 3. Intellectual Property: Intellectual property is the knowledge and information that your business has that allows you to deliver the product or service differently than the competition. Examples include getting a back massage while your nails dry, the recipes of the food you eat at a restaurant, and the design of a bag or backpack.
The main ways to protect intellectual property including copyrights, patents, trademarks, industrial design, and trade secrets is covered in the video by a leading law firm, Miller Thomson.