Get a pen and pencil and take notes, because here’s the thing about small business sales: the quicker you start selling, the quicker you start making money!
Small Business Sales: Getting the Ball Rolling
Despite what you may have heard, you don’t need to wait for a website/business card/brocures/inventory/insert reason here to start selling. In fact, it’s in your best interest of your small business to start selling as soon as possible! In this webinar you’ll learn:
Why the length of the average sales cycle means that you need that you need to start selling as soon as possible after opening your business.
Why the reasons people give for why we they’re not selling aren’t usually the real reasons
Why it’s a good thing to “fail fast”. Seriously!
How you can quickly and cheaply create a web presence while you’re waiting for your website to be ready
How to create your first batch of business cards/brochures, and why they don’t have to be perfect
Why you don’t need inventory, or even a prototype, before you start selling
How to quickly draft a serviceable client contract
How to choose a business name and how long you should give yourself to do it
Why your business doesn’t need to be a corporation before you start selling
Why you need to talk about your business with other people – lots of other people!
Anything on that list in an action step that could get small business sales rolling within 2 weeks. What are you waiting for?
So, which step are you going to take for your business this week? Let us know in the video comments, on Twitter or Facebook, or email us at firstname.lastname@example.org. Don’t forget to come back and tell us how it goes!
If you fail to plan, you plan to fail. That’s why why writing a business plan is the best first step you can take toward making your dream of owning a successful small business a reality.
In this recording of our “Writing a Business Plan to Get What You Want!” you’ll webinar, you’ll learn about what you need to think about as you draft a business plan, including the sections you must include.
Decide For Whom You are Writing a Business Plan
Your plan will look very different depending on who will be reading it. Potential readers might include:
If you’re writing a business plan for yourself, you’ll include different information than you will for anyone else. Similarly, a bank may want different information than a potential partner.
Write the Business Overview
The Business Overview is the section to include the following things:
A description of The Opportunity
A summary of why what you offer is a solution
A desciption of your target market
The unique aspect of your business that gives you a competitive advantage over other businesses in your niche
A brief summary of how you plan to keep that advantage
The Business Overview paints a picture of your business at a point in time.
Write the Vision Section
In the Vision Section, paint a picture of how you see your business in the future. Include details about:
Where you see your company in 3 – 5 years
Your ultimate goal for your business
A description of your exit strategy
The reader will appreciate that you have thought about the future.
Write the Marketing Research Section
Drafting this section is a very important part of writing a business plan. Consider including:
Descriptions of the industry trends, consumer trends, and wider general trends (government, economic, technology) that may impact your products;
Your business’ main competitors and their potential impact.
It’s worth taking time to do any necessary research to write this part of your plan.
Write the Sales Projections Section
The webinar recording goes into how to calculate the sales projections that you should include when writing a business a plan.
Write the Management Team Section
In this section, describe why you, as the owner, are the best person to launch your business, given your support team and contacts.
Write the Marketing and Sales Strategy
Discuss your plan to get the word out about products given factors such as:
Size of area to be covered
If you need help with this part of writing a business plan our Marketing Solver tool can get you started #ShamelessPersonalPlug
Write the Operations Section
The Operations section is a discussion of issues like processes and delivery. You might want to include details about:
How you’ll track processes to ensure completion
Who handles human resources issues like hiring, scheduling, etc.
The processes in place to handle human resource issues
Nailing down processes is dry work, but necessary. Take the time to protect your employees and yourself and get them in place.
Write the Action Steps Section
Discuss the company’s goals. Break them down into three levels:
Short Term Goals
Long Term Goals
Again, this shows that you’ve given thought to your company’s position at the moment and to the direction in which you’d like it to go.
Write the Financial Projections Section
Use this section to demonstrate that the business is financially viable and sustainable over the long-term.
The Last Part of Writing a Business Plan: The Executive Summary
Yes, you write this section last…but it’s the first thing reader sees! Make it compelling! It should make the reader want to keep reading. Are you ready to start writing a business plan?
When you’re a small business owner just starting out, keeping costs low is a priority. But you also must let people know that you’re in business, offering products and services that that they want – you have to do marketing, and marketing costs money! What’s the solution? How can you do small business marketing on a small business budget?
Fear not – you have plenty of options for cheap and cheerful marketing, and we’ve made the replay of webinar we did on the subject available for you to study and consider. You’ll learn about easy-to-use small business marketing tools that are free or almost free, including:
30-Second Pitch (Elevator Pitch)
Your voicemail message
Your email signature
Demonstrations and examples
Customer Relationship Management (CRM) tool
You’ll also learn about Small Business Solver’s Marketing Solver Tool. This assessment uses your responses to questions about your small business marketing needs (your goals, the sort of impact you’d like to create, the time span in which you want to implement a marketing campaign, your budget) you to make suggestions about which of the 300 marketing tools currently out there will work best for you. Each marketing tool suggestion comes with an information sheet you can view about how to most effectively use the tool.
Small Business Marketing Doesn’t Have to Break the Bank
Some tools do cost money, but you can keep your initial marketing efforts low-cost until you have some cash flowing into your business. You can then increase your marketing budget as your finances allow. Use what’s available to you effectively and re-evaluate your budget as you become able to – and please let us know what the process is like for you! You can reach us on Facebook and Twitter, and you can email us at email@example.com.
We’re very excited about all these things, but in today’s post we want to draw your attention to our live webinar series, which debuted on March 28, 2019. Small Business Solver co-founder and CEO Carla Langhorst did a presentation called “Make It Fly!” where she talked about how to evaluate whether your business idea is a good one, using Small Business Solver’s Make It Fly Idea Tester.
You’ll learn about:
How to test business ideas (and why we don’t, even though we should!)
Questions to ask to determine your idea’s viability as a business
Determining your breakeven numbers
More good questions to ask and things to consider
The live webinar series will run bi-weekly, each one covering a different topic. You can get the schedule for each month, including topics, in our monthly Newsletter. Please do sign up for the webinars, attend, and let us know what you think of them! We would love to hear your feedback.
We post Recordings of all of our webinars to our YouTube channel. Check them out and let us know which one is your favourite.
Using Non-Disclosure Agreements (NDA) is a smart move for any small business owner. As you run your business, you’ll work with a variety of people in a variety of contexts, and you may have to share confidential information with them. You’ll want assurance that the other party won’t share that information with anyone else. Situations where this concern arises include ones where:
Your employees have access to company secrets, intellectual property, future strategic plans, customer pricing, and many other pieces of information that you don’t wish to have shared.
You’ve shared financial information and future plans with business partners or investors.
You’ve given an accounting firm your financial information, including the debt and equity information, so that they can do your taxes.
You’ve shared information with suppliers on pricing or marketing tactics to be a good strategic partner.
Anyone else with whom you share information with that you want to keep from public knowledge.
Consider using non-disclosure agreements any time you’re sharing confidential information, especially if keeping that information secret is crucial to your success – if your baking tastes better because you use an ingredient that no one else does, or your product lasts longer because you use a manufacturing technique that no one else has thought of, you don’t want that secret getting out so that other people can also start benefiting from what makes you superior in your market!
Thanks to Cobalt Lawyers and ClauseHound. The information provided may not be relevant to your jurisdiction, this information is not a substitute for obtaining legal counsel, nor does it create a lawyer-client relationship with you, the reader.
Small business owners need to know how to protect themselves. A contract is not designed for when the two parties agree, but for any potential time when they don’t agree. That is the key!
In this 25 minute video we focus on sales and vendor contracts, but contract best practices in general. What are some of the clauses and what should be paid attention to? The specific clauses that we walk through are;
1. Parties of a contract
2. Description of the product or scope of services
3. Fees and charges
4. Tax responsibility
5. Rejection or acceptance of the product
6. Warranty period and exclusions
7. Payment terms, due date, interest rates
8. Customer promises
9. Vendor promises
10. Limitation of liability
12. Dispute resolution mechanism
Contact the Expert
If you have more questions and need more specifics, please contact Rajah Lehal directly!