Why would you want to develop some alternative revenue streams for your small business? For lots of reasons! Diversification and customer retention, for a start – customers who have a wide range of sevices and products from which to choose are happy customers!
Alternative Revenue Streams: Things to Consider
You can’t provide everything, so choose your alterative revenue streams wisely. You need to consider:
Your core competencies
Adjacencies to those competencies
Your existing customers
Standard types of alternative revenue streams
How to decide what your core competency is? This is your bread & butter! A core compentecy is your competitive advantage, what you are known for! You should be better at your core competency than everyone else is. It’s probably the reason why you went into business.
Logical adjancenies are potential alternative revenue streams that are strategically aligned to your core competency. They steer what you offer in a defined direction. Some different ways to pivot when you do adjacencies is if they are a new product or service for your existing customers or if you are doing the same product or service for a new target market. Both are a natural step in growing your alternative revenue streams strategically.
Strategies to develop alternative revenue streams that focus on the existing customer include:
Increasing the average sale from a customer
Increasing the frequency with which customers use your business
Offering something new that customers also need
Developing more effective retention strategies.
Keeping a customer is worth even more (and is much less expensive) than finding a new one!
Strategies to develop alternative revenue streams that focus on new customers include:
Targeting new markets
Testing new offerings
Standard Alternative Revenue Streams
Standard alternative revenue streams include:
New products, services, intellectual property, programs
Learn More About Alternative Revenue Streams
When it comes to alternative streams, the limit is really only the resources that you have available to implement them and oversee them. The general rule is that, regardless of how many revenue streams you have, 20% of your revenue streams should be producing 80% of your income, so focus on that 20%…but make them what you want! You can do one or more of them, blend them…have fun!
Differentiating your small business and continuing to improve your business are two key pieces of being better than the rest.
But how do you get this in motion? Where do you start?
In 15 minutes we walk through two key objectives;
1. Ensuring that you are making time to work on your business rather than in it
2. Outlining 5 key ways to differentiate your business and how to do this
Starting your own business takes a lot of work and activity! It is crazy to think you can do everything yourself.
But who do you need and when do you need them? Be prepared to find these people or if you have them keep them for when you need them.
People are the most important resources out there, so make sure that you are managing them well.
Topics that are covered are;
– Who do you need as a technology company? What is the best practices for this type of structure?
– Who do you need as a service business? What are some of the specific challenges that are faced here?
– Who do you need as a manufacturer? How do you ensure that you will continue to grow and not become overwhelmed?
Contact The Expert
The Small Business Solver Team
Get Started. Keep Going! This is the life of the small business owner and entrepreneur in 2014 trying to get their business ramped up or growing.
The number one reason why a small business owner is successful in the short term is based on how much they are moving forward. Every time that you say the words ‘I will’, are you? Not that you necessarily have to be on time, but you need to do it if you said you would. Being action oriented and getting things done is critical to success.
The Action Planning Process includes the following steps;
1. Goal Setting
2. Action Planning
4. Measure the Results
Finding time for yourself is critical in running your business for a ton of different reasons.
1. It helps you perform better when you are working.
2. It increases personal satisfaction.
3. It allows for worklife balance and overall satisfaction.
4. It prevents burnout which is one of the leading causes of business failure.
5. It is better for your personal well being and health.
When all is said and done, making time for yourself could be the difference between business success and failure.
Large businesses and small business alike use performance metrics with the intent to motivate their employees. However often these metrics are misguided and resulting in undesirable behaviour. They are not tied to the strategic performance of the organization.
In this video learn…
1. Why have metrics?
2. How to create your metrics that will actually help your business
3. Understand what a balanced scorecard is and what components make up a small business’ balanced scorecard
4. Learn how to monitor and implement the metrics in the most effective and efficient way possible
There are a lot of red flags when it comes to metrics, and if done improperly a metric can actually stunt your business’ growth rather than foster it.
Always remember that what gets measured will get done!