Category Archives: Marketing & Branding

Information on target markets, increasing visibility, building rapport & credibility, and social media.

Twitter’s Best Kept Secrets

The Twitter-verse continues to expand, and too few businesses understand how to leverage it. Many of Twitter’s secrets are revealed in 30 minutes.

 

What this video covers is;
– how to shorten your links to give yourself more room for your real message
– how to use hashtags and which ones to use? Especially when tweeting for a specific target market
– when is the best time to tweet?
– how to create a tweet that really speaks to your audience? And how to test or improve you tweets?
– how to add pop or entice people to read your tweet? How to stand out?

 

Allan Pollett, our social media and SEO guru, brings to light the secrets to get you started.

 

Link to video: http://youtu.be/sLn4SjBnagg

 

Contact the subject matter expert

Allan Pollett
t: 905-417-9470
e: allanp73@gmail.com

 

Other videos to check out

LinkedIn by Allan Pollett: http://youtu.be/szYm9QMHbQ0
Social SEO by KBQ: http://youtu.be/m8hk8HVJH6c
Using Blogging To Grow Your Business by Linda Dessau: http://youtu.be/rIh1oiF5XC0

Simple Website Best Practices

Websites are a normal way to get visibility to your business. But there are some common pitfalls that all entrepreneurs face when trying to get their bang for their buck online.

 

The topics in this webinar include graphic design basics, website strategy, social media integration, navigation, website platforms, and SEO basics to help you get started.

 

Website best practices are constantly evolving and these are the hot tips and tricks today.

 

If you want to learn more, reach out to the subject matter expert;

Kagan Mustafa
info@xodmedia.com
www.xodmedia.com

How To Use Blogging To Grow Your Business

Showing up on Google will only get you so far. What will prospective clients find once they land on your website? If you have an effective blog, they’ll find information, value and assistance. They’ll find someone they want to do business with.

You’ll learn how to:
– Create a customized blogging plan that fits your audience, your schedule and your style
– Generate content that your ideal clients are looking for
– Post new content every week without always having to write and research full-length articles
– Promote your blog and business effectively on social media

You can re-use this method again and again to consistently update your blog with valuable content. Use this Blog Planning Worksheet to guide you through this planning process.

 

Learn from blogging expert, Linda Dessau, of Content Mastery Guide. Linda Dessau is the author of Write Your Way to More Clients Online, and the founder of Content Mastery Guide. She is a business blogging expert, editor and author, and a writing coach certified by the Coaches Training Institute. She discovered content marketing when promoting her own coaching business in 2003, and launched this business in 2005 to help other companies market more effectively online.

Market Research To Make Your Business Fly

The key of market research is to reduce a small business owner’s risk. How? The focus should always be on justifying whether or not your sales projections are realistic to meet your financial requirements.
This 20 minute video outlines the key pieces of research that you need to know & how to get this information. Whether you are an existing business or a revolutionary new idea, this video will highlight some key risk areas and how to reduce this through market research.

4 Conversations Of A Leader

Building rapport and having great conversations with customers, suppliers, employees, and everyone else you do business with is critical for sustainable growth. Plus better conversations can help build your referral base and your external sales force, a great thing to have as a small business.

 

Learn how to have better conversations for small business (and big business) success.

 

The subject matter expert is Stuart Knight, of www.stuartknightproductions.com

Social SEO

SEO (Search Engine Optimization) is constantly changing.  Why?  Google, Yahoo, Bing, and other search engines are constantly updating how websites are ranked so that their customers, the people searching, are finding what they want to find rather than what businesses are trying to put in front of them.

 

Find out some of the latest ways that search engines are ranking websites.  This is presented by Knight, Bishop, Queen, a social media and small business consulting firm.

 

Build A One Page Business Plan That Pops!

A one-page business plan can be great if you are using the business plan more of an action plan for yourself, your partner, and your company. It makes it easy to update, keeps the attention of the reader, and is to the point.

Another way to use a one-page business plan is to use it to generate interest from customers, potential partners/employees, suppliers, and initial interest from financial companies.

The video is a quick overview of the main components of the one-pager & then how to make the one-pager a little bit different (add POP!)

Get Business With LinkedIn (Really!)

LinkedIn is toted as one of the best social media tools out there to get incremental business. But the question quickly arise – “How does it work?”

We went right to Allan Pollett (he is the guy who shows up when you Google ‘SEO guru’). In under an hour, and with only about 5 minutes of work necessary, he was able to teach social media newbies how to navigate the LinkedIn scene.

Top Free & Close To Free Marketing Tools That Work!

One of the most difficult parts of starting a business is ramping up the sales & marketing in the first few months.  The reality is, that marketing is necessary to grow & increase visibility.  Visibility is critical as people only buy from businesses they know about.

Once marketing starts working, you have money for more marketing.  So the challenge is always at the beginning, when a marketing budget is hard to come by.

This video highlights the top 20 (and then a few more) ways to having a low cost marketing budget.

Marketing No Brainer First Steps

Marketing doesn’t always have to be expensive. In fact, here are 5 simple ways to improve your brand image without spending a dime.

1. Smile.
Smiles come across on the phone, in emails, and face to face. They make people like you more and remember you and your business positively. Remember that a smile is a powerful marketing tool.

2. 30-Second Pitch.
Having a solid 30-Second Pitch / Elevator Pitch helps customers understand the value you bring to them or to others that they may refer to you. Make sure that it is easy to understand, because people will only buy from you if they understand your message.

3. Handshake.
A handshake says a lot about you, even if you don’t want it to. So make sure that you have a handshake that leaves a positive impression. It should be firm, yet not too tight. You should shake the other person’s hand, not their fingers. If holding a drink, hold it with your left hand so that your right is always free for handshaking. Plus your hand won’t be cold or wet.

4. Business Name.
Make sure that your business name says who you are or what you do. This makes it easier to remember. If you can make it have personality, that is a bonus.

5. Use People’s Names & Make Eye Contact.
Make others feel important by treating them like they are important. Make an effort to remember their names and look at the person that you are speaking with. These two tips can go a long way.

Marketing Solver at www.SmallBusinessSolver.com walks through another 295 marketing tools that will help your small business with even more tips & tricks of how to execute them correctly.