Starting up your own business is not as hard as you think.
This video walks through the critical logistical steps you need to be taking to get started.
1. How to select and check your business name?
2. Business location
3. Sole proprietorship vs. corporation
4. Registering for HST, Payroll, WSIB
5. Protecting your intellectual property
6. Taking your business online
7. Get Started!
Get Started. Keep Going! This is the life of the small business owner and entrepreneur in 2014 trying to get their business ramped up or growing.
The number one reason why a small business owner is successful in the short term is based on how much they are moving forward. Every time that you say the words ‘I will’, are you? Not that you necessarily have to be on time, but you need to do it if you said you would. Being action oriented and getting things done is critical to success.
The Action Planning Process includes the following steps;
1. Goal Setting
2. Action Planning
4. Measure the Results
Finding time for yourself is critical in running your business for a ton of different reasons.
1. It helps you perform better when you are working.
2. It increases personal satisfaction.
3. It allows for worklife balance and overall satisfaction.
4. It prevents burnout which is one of the leading causes of business failure.
5. It is better for your personal well being and health.
When all is said and done, making time for yourself could be the difference between business success and failure.
Cold calling is the most cost effective way to develop new leads for a small business owner selling business to business (B2B) or business to government (B2G). Even with all social media options, search engine optimization, and so many other marketing tools available to a small business owner – cold calling and telemarketing still wins out.
Unfortunately it is also the most hated way to get business. People are often scared of even picking up the phone for the first call. But if it is the most cost effective way to get new business, it is important to learn how to improve your odds.
The top 10 tips that are covered are;
– how to be a human rather than a robot when telemarketing
– when in doubt, put yourself in your customer’s shoes
– why honesty is truly the best policy
– how to keep your energy and optimism up
– when to call your target prospect
– how often to call your target prospect
– what makes a bad lead list and what are the red flags that your lead list stinks
– what information should you be keeping and tracking about your customers?
– should you be scared of gatekeepers and tactics to get to the person you want
Public relations (PR) is one of the most effective forms of marketing. Why? It is instantly credible and it often gets your business into mediums that you might not be able to access otherwise.
Think about when you read a newspaper, instantly any business that is mentioned or quoted is considered more credible or a leader in the field. The same applies if you hear someone presenting, on the radio, or even mentioned on a blog. Taking advantage of this low cost and effective marketing tool becomes critical.
Some of the top things to remember about PR is this;
1. Know your public.
2. Target communication.
3. Be consistent.
4. Know the tools and resources available to you.
5. Plan ahead.
To learn all of the details and tricks from a PR consultant, check out the video.
As a small business owner we need creativity to help us with product development, creating new ideas in our business, and to stay ahead of the competition.
Sometimes we think that other people are the creative ones and that this is not a strength that we have ourselves. But that is not true! Everyone has creativity inside of them, they just need to know the tools and how to recognize it in yourself.
This video outlines the three major steps of creativity:
1. Brainstorming. Some different tactics to approach brainstorming and tools that you should try out. A lot of times it is as simple as starting to write things down.
2. Prioritization. Once you have a bunch of ideas it is important to figure out which ones are the best ideas or what order you can actually approach them. Everyone has a limitation on time and money, so prioritization becomes important.
3. Implementation. Once you’ve decided on the ideas, action becomes necessary. Many times people want to wait and make things perfect, but often it is good to get your MVP (minimum viable product) out there to begin your testing.
At the end of the video, there are additional tips and tricks, as well as an example of where creativity has made a huge difference.
Slogans are an extension of your brand and an easy way for customers to remember you. Of course, that’s if you do it right. If you do it incorrectly, this is an easy thing for your customers to forget.
This 16 minute video goes through the 5 point checklist to make sure that your slogan is going to get you the results that you want.
1. Does it match your business’ brand image?
2. Can your customer instantly understand how your business can benefit them?
3. Will you stick out from the crowd? Will your customer remember it?
4. Is your slogan unique for your business or is it transferable?
5. Is it simple enough or are you falling into some common pitfalls.
You’ll be surprised at how many huge companies have create their slogan incorrectly! And you’ll be happy to know that you will be able to save on marketing dollars by avoiding their mistakes.
Your slogan is part of your first impression and making sure that your customers remember you. But sometimes it is daunting to start putting your pen to paper and figuring out what you should start with.
The 5 point checklist is good to critique an existing slogan, but this video also highlights the 2 step process to getting started if you don’t have one today.
Step 1 – What is your product, service or benefit?
Step 2 – Tie it to your brand.
Watch the video for an example of how this process can make a huge difference in the effectiveness of your slogan.