How do we know if we are on track for our yearly goal? How can we ensure that our strategy is working?
Small business owners need to do a quarterly review!
Without a quarterly review we are falling into the trap of working in our business and not on it. All of our activities become tasks rather than things that will help our business grow.
This video walks through:
1. Why is a review so critical? What are the reasons why our quarterly review might be higher or lower than we expected? What are the reasons why we might have to tweak the rest of our annual plan?
2. Super quick overview of strategic planning
3. How to do a quarterly review. What to be analyzing and what to be considering for the future.
4. Best practices and the top things to avoid when executing a strategic plan.
Starting up your own business is not as hard as you think.
This video walks through the critical logistical steps you need to be taking to get started.
1. How to select and check your business name?
2. Business location
3. Sole proprietorship vs. corporation
4. Registering for HST, Payroll, WSIB
5. Protecting your intellectual property
6. Taking your business online
7. Get Started!
It is impossible to be good at everything. In this webinar, SEF Canada teaches us that we don’t have to be!!
Success lies in understanding that all of the functions of a business can never be done perfectly by one person. Everyone has their own strengths and weaknesses. By knowing what you are best at and what you love, you will simply be more successful.
What do you love to do? Isn’t that what you should be doing if you are starting your own business?
Here are the main buckets of skill sets that you need to have in your business. Now that you know, you can get started in the right direction.
Social media is always changing!! It is important as a small business owner to stay on top of these changes and how this will impact your business online.
This 30 minute video talks about how social media is changing and where it is headed. Specific new tools are reviewed and any way that you can use them in small business is discussed.
After the webinar, a few questions were asked.
1. What other goals can you have for your social media?
– you can do market research, marketing testing, and find out how your customers actually feel about your business.
2. How do you decide where to spend your time?
– start with the basic ones, LinkedIn and Twitter are more stable to invest time into. Explore the new social media platforms when you have ‘free time’.
3. How can you think out of the box and become viral in your social media marketing?
– social media isn’t as viral as we all think it is. It is all about reaching a certain threshold where your video or post is highly ranked in its search. To get there, promote to your network and friends. Once you hit the threshold this becomes easier and easier.
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Get Started. Keep Going! This is the life of the small business owner and entrepreneur in 2014 trying to get their business ramped up or growing.
The number one reason why a small business owner is successful in the short term is based on how much they are moving forward. Every time that you say the words ‘I will’, are you? Not that you necessarily have to be on time, but you need to do it if you said you would. Being action oriented and getting things done is critical to success.
The Action Planning Process includes the following steps;
1. Goal Setting
2. Action Planning
4. Measure the Results
Cold calling is the most effective way to get new business to business prospects aware of what you are doing. But most small business owners and people in general dread the idea of picking up the phone.
Learn the more advanced tips of how to cold call with specific attention of what to actually say on the phone and what to do after that first phone call.
The tips that will be covered are;
1. Show them the money.
2. Minimize their commitment.
3. Maximize your credibility.
4. Appointment setting and closing.
5. Get a ‘no’ from them ‘yes’ man.
6. Have a goal.
7. Keep it simple.
8. First impressions on the phone.
9. Follow up tips.
10. Keep up your momentum.
Business valuation is critical for all small business owners as there is a high probability that you will be needing to evaluate how much your business is worth due to needing a loan, going through a divorce, or selling your business either voluntarily or involuntarily.
When it comes down to it, the value of your business is the price that someone is actually willing to pay you for it. But if you are trying to put a dollar value on your business without this step or before this step, there are some things to consider;
1. Net tangible assets
2. Identifiable intangibles
3. Goodwill (transitioned and non transitioned)
4. Redundant assets
If you are selling your business, there are some great ways to increase the value of your small business. And there are some specific value drivers to be aware of.
If you are buying a business, there are some specific details you should be looking for and specific circumstances where you may buy a small business for a lesser amount.