It is currently a $600 billion dollar industry in Canada and the United States, with over 630 million active websites. Plus it is still growing at a massive rate of 47% annually over the last 12 years.
iDeal Advisor presents this topic with the idea of focusing on conversion rates, reducing abandonment rates, and increasing the value of your website through traffic and revenue. Throughout the video, topics are covered to help you with these three goals.
First it covers that a good landing page is critical. It needs to have;
1. Your logo, images, and branding 2. You need great copy and design pieces. 3. You need a headline that is catchy and simple. 4. A brief body of copy that is succinct and clear. 5. Testimonials. 6. A call to action. What do you want the visitor coming to your site to DO.
Second there is the new SEO (search engine optimization)
1. fresh content 2. social media 3. media releases
You can’t improve what you can’t measure. So make sure that you are using Google Analytics to understand your unique visitors, abandon rates, and conversion rates.
And finally, you need a way to nurture the leads. How do you get conversion from returning visitors or individuals who left your site.
YouTube is the second largest search engine in the world. This means that it is a huge opportunity for your business to be found.
This video will cover the following; #1. You need to have a goal and the types of goals your YouTube strategy could have. #2. Video creation and the different options that are available to you. #3. Keyword search and how to find out how you should title or describe your video. #4. Rank your video. There are tons of ways to do this including your title, description, tags, annotations, transcription, channel subscribers, channel authority, video views, video view duration, video feedback, likes/dislikes, favourites, inbound links, social shares, and embeds. If you don’t know all of the ways to rank your videos, this 37 minute video is for you!
The Twitter-verse continues to expand, and too few businesses understand how to leverage it. Many of Twitter’s secrets are revealed in 30 minutes.
What this video covers is; – how to shorten your links to give yourself more room for your real message – how to use hashtags and which ones to use? Especially when tweeting for a specific target market – when is the best time to tweet? – how to create a tweet that really speaks to your audience? And how to test or improve you tweets? – how to add pop or entice people to read your tweet? How to stand out?
Allan Pollett, our social media and SEO guru, brings to light the secrets to get you started.
Showing up on Google will only get you so far. What will prospective clients find once they land on your website? If you have an effective blog, they’ll find information, value and assistance. They’ll find someone they want to do business with.
You’ll learn how to: – Create a customized blogging plan that fits your audience, your schedule and your style – Generate content that your ideal clients are looking for – Post new content every week without always having to write and research full-length articles – Promote your blog and business effectively on social media
You can re-use this method again and again to consistently update your blog with valuable content. Use this Blog Planning Worksheet to guide you through this planning process.
Learn from blogging expert, Linda Dessau, of Content Mastery Guide. Linda Dessau is the author of Write Your Way to More Clients Online, and the founder of Content Mastery Guide. She is a business blogging expert, editor and author, and a writing coach certified by the Coaches Training Institute. She discovered content marketing when promoting her own coaching business in 2003, and launched this business in 2005 to help other companies market more effectively online.
SEO (Search Engine Optimization) is constantly changing. Why? Google, Yahoo, Bing, and other search engines are constantly updating how websites are ranked so that their customers, the people searching, are finding what they want to find rather than what businesses are trying to put in front of them.
Find out some of the latest ways that search engines are ranking websites. This is presented by Knight, Bishop, Queen, a social media and small business consulting firm.
A small business’ total offering that they provide to customers includes 3 critical pieces:
1. Product: A product can be anything that is tangible. Examples include nail polish, food, or a backpack. 2. Service: A service is an activity that is done for you. Examples include getting your nails done, being served at a restaurant, or having a porter carry your bags to your room at a hotel. 3. Intellectual Property: Intellectual property is the knowledge and information that your business has that allows you to deliver the product or service differently than the competition. Examples include getting a back massage while your nails dry, the recipes of the food you eat at a restaurant, and the design of a bag or backpack.
The main ways to protect intellectual property including copyrights, patents, trademarks, industrial design, and trade secrets is covered in the video by a leading law firm, Miller Thomson.
LinkedIn is toted as one of the best social media tools out there to get incremental business. But the question quickly arise – “How does it work?”
We went right to Allan Pollett (he is the guy who shows up when you Google ‘SEO guru’). In under an hour, and with only about 5 minutes of work necessary, he was able to teach social media newbies how to navigate the LinkedIn scene.
One of the most difficult parts of starting a business is ramping up the sales & marketing in the first few months. The reality is, that marketing is necessary to grow & increase visibility. Visibility is critical as people only buy from businesses they know about.
Once marketing starts working, you have money for more marketing. So the challenge is always at the beginning, when a marketing budget is hard to come by.
This video highlights the top 20 (and then a few more) ways to having a low cost marketing budget.