SEO is a mysterious term thrown around by computer programmers, web designers and marketing gurus. But what is it exactly? SEO stands for Search Engine Optimization. It simply means doing everything possible to get the attention of Internet search engines like Google or Yahoo. The more attention your website gets from search engines, the higher it will rank in search results when potential customers search online for your business, products or services. You want your website to rank higher than the competition. The challenge is that the online environment changes quickly and as larger technically savvy companies compete online, achieving a higher ranking becomes more complicated.
This model will be helpful for anyone contemplating a website to promote their business, anyone looking to improve their existing business website, or anyone who has a business website and relies heavily on online traffic.