business-certificate-learning

Become Small Business Savvy

Certificate of Achievement

Knowing How To Start & Run A Small Business Sets You Up When The Job Market Is Down.

The Small Business Certificate of Achievement walks you through the key components of ramping up and growing your business. Unlike other small business training, everything is geared to action and getting money in the door of your small business.

If interested in registering for January 2015, please
contact us directly for the closest location.

Curriculum Overview

New Ideas & Assessment (4 weeks)

  • Introduction: Inventors Vs Entrepreneurs / Product Life Cycle / Adoption rates
  • Brainstorming: Best practices / mindmapping / What to avoid
  • Prototypes: Product Development / Lean Programming / Prototype Development
  • Intellectual Property: Protection & Research
  • Analyzing the Opportunity / Business Model Development
  • Break even analysis / Net income projections
  • Personality Testing
  • Assumptions Busting

Commercialization (4 weeks)

  • Competitive Analysis & Competitive Edge
  • Choosing Revenue Streams / Selecting Your Target Market / Describing Your Target Market
  • Full Offering
  • 1-Page Business Plans
  • Money: Figuring Out Price / Cash Flow Management / What Should You Spend Money On?
  • People: Finding Good People / Investors
  • Time: Time Management
  • Creating Your Vision / Short Term Goals / Action Planning / What To Do Today?

Legal & Regulations (4 weeks)

  • Tax Tips
  • Export/Import/Customs
  • Contracts
  • Business Structure
  • Accounting/Bookkeeping
  • Cash Best Practices
  • Intellectual Property
  • Risk Analysis / Planning
  • Exit Strategy

Small Business Marketing (4 weeks)

  • Messaging: 30-Second Pitch / Branding / Creating A Business Name
  • B2C / Business to Business Marketing
  • Visibility / Credibility
  • Relationship Building / Customer Wow
  • Traditional: Networking, Tradeshows
  • Online: Social Media, Search Engine, Webinar
  • Integrated Marketing & the Marketing Plan

Small Business Selling (4 weeks)

  • Sales Basics (Mindset & Motivation)
  • Understanding The Sales Funnel
  • Find Your Ideal Client: From Qualifying to Testing
  • Controlling Your Message: Features vs Benefits, Your First Impression, and Gauging Interest
  • Tools In Your Toolbox: Cold Calling / Warm Calling / Email Blasts/ Referrals / Former Customers / Channel Partners
  • Setting Expectations: Reducing Risk / Competition / Objections
  • Retention & Rapport: Understanding The Most Important & Difficult Part of Sales (After The Sale)