Features Versus Benefits
Let’s talk features versus benefits. Which should be your focus when you’re trying to make a sale?
Well, the best salespeople speak about benefits to their customers.
Why? What is a benefit?
Topic Objective: To learn the difference between a feature and benefit, and how to talk to your customers about benefits.
Topic Outcome: Discussion with your customers about things that matter to them.
Learn More About Features vs Benefits and Why You Should Talk About Benefits