Features Versus Benefits

Let’s talk features versus benefits. Which should be your focus when you’re trying to make a sale?

Well, the best salespeople speak about benefits to their customers.

Why? What is a benefit?

Topic Objective: To learn the difference between a feature and benefit, and how to talk to your customers about benefits.

Topic Outcome: Discussion with your customers about things that matter to them.

Learn More About Features vs Benefits and Why You Should Talk About Benefits