Who Should Be Your Customer?
Sometimes the customer to whom you’re selling to is not the right customer for you. Most companies start with the idea that any business is good business, but this is not always true. Who should be YOUR customer? Do you know?
If 20% of customers take up 80% of your time, but are not generating 80% of your revenue, they may not be the best customers for your business!
Topic Objective: To learn why you may not always be selling to the right customer.
Topic Outcome: A process to double-check your assumptions about your ideal customer’s characteristics.