Who Should Be Your Customer?
Sometimes who you are selling to is not the right customer for you. Most companies start with the idea that any business is good business, but this is not always true.
If 20% of customers take up 80% of your time, but are not generating 80% of your revenue, they may not be the best customers.
Topic Objective: Sometimes who you are selling to is not the right customer for you.
Topic Outcome: Double check your assumption of who your ideal customer is.