The world is your oyster, but you need to pick out your pearl.
The people with whom you are doing business today are a great indicator of on whom you should focus your selling efforts. Often a company starts selling to everyone when their product is most suited to a specific type of customer with specific needs that the company is especially good at meeting.
Topic Objective: To learn how to identify your ideal customer.
Topic Outcome: A profile of the customer to whom you should be selling.