The world is your oyster, but you need to pick out your pearl.
Who you are doing business with today is a great indicator of who you should focus on selling to. Often a company starts selling to everyone, but they are most suited to a specific type of customer with specific needs that they are good at delivering to.
Topic Objective: The world is your oyster, but you need to pick out your pearl.
Topic Outcome: Figure out who your customer is today.