What is a ‘qualified customer’? This is a customer who falls within your target market, needs your product or service, has the money (or ability) to
pay for it, and is a customer with whom it makes sense for your company to work.
Although this sounds simple, too many companies spend marketing/sales time and money going after customers who are simply not qualified. Let’s break down each requirement and see how things could go wrong.
Topic Objective: Understand the impact of having better qualified customers and what that looks like.
Topic Outcome: Having the ability to better qualify your customers upfront.