A ‘qualified customer’ has these characteristics:
- Falls within your target market
- Needs your product or service
- Has the money (or ability) to pay
- Is a customer with whom it makes sense for your company to work.
Although finding qualified customers sounds simple, too many companies spend marketing/sales time and money going after customers who are simply not qualified.
Topic Objective: To understand the impact of having better qualified customers and to see what that looks like.
Topic Outcome: The ability to better qualify your customers upfront.