Most people dread inside sales, or cold calling. They’ve had first-hand interaction with a telemarketer during dinner and don’t want to put any one else through that annoyance.
The best salespeople prioritize what their customers are thinking about. The best cold callers do the same. Would your customers:
- Be upset if you called them during dinner?
- Listen if you read a script?
- Prefer to talk to a human with a personality during unobtrusive hours?
Thinking about your customers will make you a better caller.
Topic Objective: To understand which critical talking points generate interest.
Topic Outcome: More customers as your calling skills improve.