Cold calling. These are two words that fill most people with dread. Why? Most people have had first-hand interaction with a telemarketer during dinner. Take this experience, and realize that this isn’t the best thing to do.
The best sales people think about what their customers are thinking first. The best cold callers do the same.
• Would your customers be upset if you called them during dinner?
• Would your customer listen if you read a script?
• Would your customers prefer to talk to a human with a personality during unobtrusive hours?
Thinking about your customers will make you a better caller.
Topic Objective: Understand the critical talking points to generate interest.
Topic Outcome: Thinking more about your customers to make you a better caller.