Networking is one of the best (and easiest) ways to generate sales leads. The challenge is that it can end up taking a long time, especially as some networking events expect you to participate on a regular basis before getting any leads. Sometimes it can take a year of attending events with the same group before you get any leads, and sometimes you can get business at the first or second meeting.
Topic Objective: Know that not every networking is good for your business.
Topic Outcome: Be prepared to get the most out of every networking event you attend.