Whales Vs. Minnows
Every sales person wants to track down a whale of a customer as it is assumed that this is where all of the money is made. However, there are different reasons and different ways to sell to big companies versus small businesses.
Topic Objective: Understand that your customers don’t all behave the same way.
Topic Outcome: Sell well to whales and minnows.
Learn More About Whales and Minnows and Why You Should Sell Well to Both