The more quickly you can close a prospect, the more time you have to invest in other customers. And the longer a prospect stays in the funnel, the less likely they will be to buy.
Both of these pieces of information equal one thing: it is very important to shorten your sales cycle (sometimes called sales funnel) length.
Topic Objective: Understand the importance of having a fluid sales cycle.
Topic Outcome: Shorten your sales cycle.
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