If women are from Venus and men are from Mars, why would we sell to them the same way? We shouldn’t!
Well, technically this is not about gender at all. It is our right-brained versus left-brained. Although the stereotype is male versus female, pay attention to left versus right-brained individuals. 30% of females are left-brained (logic driven), and 30% of males are right-brained (creative and relationship driven).
Topic Objective: Understand the nuance in relationships and how to adapt to this to be a better sales person.
Topic Outcome: Open up our eyes to how selling to people who are similar or different from us. Know how to adjust.