”Keep your friends close, and your enemies even closer.” This old adage is a great way for a company to view its competition.

Suppliers and partners are your friends, and competitors your enemies. You need to know details about your suppliers, but you need to learn everything you can about your competitors.

Topic Objective: Know and own your advantage over your competitors.

Topic Outcome: Learn to deal with competitors when selling.

Learn More About Dealing with Competitors When Selling