Social Media Strategy

Social media is all the rage! If you’re not using social media to further your business, you’re already behind. You need a social media strategy!

Social media is any online tool with which people form connections. Think of it as online networking. The most popular social media platforms at the moment are Facebook, LinkedIn, YouTube and Twitter.  But the online world changes quickly! You never know what new social media tool might take off in the next week.

Keeping up with social media trends is well worth your while. Effective social media use potentially:

  1. Gives your company a huge advantage in the marketplace.
  2. Helps you discover new revenue streams.
  3. Saves you time and energy in the long run. But because social media technology changes so quickly, the further behind you fall, the harder you’ll find it to catch up.

Use this module if you’re looking for an:

  1. Edge against a larger company
  2. Opportunity to build stronger relationships with customers
  3. Increased chance at survival in the new economy.

Topic Objective: To learn the importance of using social media strategically.

Your Outcome: A plan for effective social media use

Learn More About Developing and Implementing Your Social Media Strategy


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