Search Engine Optimization

SEO is a mysterious term thrown around by computer programmers, web designers and marketing gurus. But what is it exactly?

SEO, or Search Engine Optimization, is an umbrella term for a variety of of techniques designed to get a website attention from Internet search engines like Google or Yahoo. The more attention a website gets from search engines, the higher it will rank in search results when potential customers search online for your business, products or services. You want your website to rank higher than your competition’s website so that it is noticed sooner in results.

The challenge is that the online environment changes quickly. As larger, technically savvy companies compete online, achieving a higher ranking becomes more complicated.

This model will be helpful for anyone who is :

  1. Considering using a website to promote their business
  2. Looking to improve their existing business website
  3. Doing promotion with a business website and relying heavily on online traffic.

Topic Objective: Understand how to improve your website’s ranking using SEO techniques

Your Outcome: Increased traffic to your website from search engines

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