Negotiating occurs when two or more parties come to terms on an agreement. All parties often engage in “give and take”, making compromises until the group reaches an arrangement with which everyone is satisfied. The parties often have conflicting goals, making compromise necessary to facilitate an agreement from which everyone benefits. Negotiation is most effective when an agreement leaves all parties significantly better than without the agreement.

Everyone can benefit from learning how to negotiate. Business owners in particular benefit from gaining negotiation skills, as agreements with customers, suppliers, employees and partners largely determine whether or not and just how much money a business can make. In fact, good negotiation skills are often what close sales.

No business can run without negotiating power!

Topic Objective: To understand how a negotiation works and how to prepare for one.

Your Outcome: Better results when negotiating.

Learn More About Negotiation Best Practices


Cartoon: White businessman stands, smiling, with his arms open. He wears blue pants, brown shoes, a white shirt, and a green vest. Keyword: negotiating

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