Likeability

People enjoy doing business with people they know, trust and like. A sense of connection can with the salesperson can literally make the sale! Why? It’s very simple:

All else being equal, customers will chose to do business with you because they like you better than the competition.

While business and buying have some logic to them, there’s always an emotional aspect that influences the outcome.

Likeability means building personal relationships with your customers. You can build likeability very quickly by showing your customers that you have character. The most successful business people are people with character, as they have integrity and the respect of others. Keep your character on display in your business dealings and you’ll not only always be able to hold your head high, but your business will do better. Add to this the relationship-building power of striving to is understand your customers and to help whenever possible, and you will set yourself head-and-shoulders above the crowd.

Relationships are important because in most business dealings, it’s the people that make the difference:

  1. If you don’t build a relationship with a customer, you leave an opportunity for your competitor to initiate that relationship instead.
  2. Relationships support a longer lasting business and repeat business. This is important to everyone, considering it’s less expensive to keep a customer than to find a new one.
  3. Customers like to feel valued and treated well. Who doesn’t?

Use this module if you’re having difficulty making that first, want to increase sales, or want to learn strategies on how to build long-term relationships with clients.

Topic Objective: Learn about the importance of relationships with your customers and how to build them.

Your Outcome: Better relationships with your customers and increased sales.

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