Is There A Need?

So, you plan to launch a business! You’re likely doing so for one of a few reasons:

  1. You tweaked an old product
  2. You got a patent
  3. You developed a new technology or features to upgrade a product or  service
  4. You had a brilliant idea!

Now you must consider whether there’s need for your business.

Consider the customer first. It doesn’t matter how great your idea is if doesn’t meet a customer need. In fact, the success of your business depends on this!

Topic Objective: Determine whether a consumer will buy from you before investing too much of your money into a business idea.

Your Outcome: Understand what your customer cares about and if your business idea is compelling.

Learn More About Determining Whether There’s a Need for Your Business