Is There A Need?
So, you plan to launch a business! You’re likely doing so for one of a few reasons:
- You tweaked an old product
- You got a patent
- You developed a new technology or features to upgrade a product or service
- You had a brilliant idea!
Now you must consider whether there’s need for your business.
Consider the customer first. It doesn’t matter how great your idea is if doesn’t meet a customer need. In fact, the success of your business depends on this!
Topic Objective: Determine whether a consumer will buy from you before investing too much of your money into a business idea.
Your Outcome: Understand what your customer cares about and if your business idea is compelling.