Is There A Need?
So, you plan to launch a business! You’re likely doing so for one of a few reasons. You might have:
- Tweaked an old product
- Gotten a patent
- Developed a new technology or features to upgrade a product or service
- Had a brilliant idea!
Now you must consider whether there’s need for your business.
Consider the customer first. Your brilliant idea will take you nowhere if it doesn’t meet a customer need. In fact, your entrepreneurial success depends on how well your business meets a consumer need!
Topic Objective: To determine, before investing too much of your money into a business idea, whether a consumer will buy from you .
Your Outcome: Clarity on your customer’s priorities and whether your business idea will meet them.