In this module you will evaluate your business’ full offering, which should be a mix of both products and services. An offering is rarely 100% one or the other.
Your offering’s products and services should naturally blend together. They should at least work together to ensure that your offering provides your customer with both tangible and intangible benefits.
Topic Objective: To understand how to build an offering that gives your customer what they’re looking for.
Your Outcome: A solid offering made up of products and services that provide value to your target customer.