Finding Your First Customer

Finding your first customer is a real milestone, because your first sale is your most difficult to close!  Even with a solid sales track record backing you, you’ll need to customize your pitch and sales tactics for new product and a new target market, as each business should cater to a different customer and offer different benefits. Give yourself some time to learn and adjust to selling your new products and services.

We designed this module to help you learn how to assess the compatibility between your business and your target market.

Topic Objective:  To review the elements that help a small business owner close their first sale.

Your Outcome: A plan to improve your sales tactics.

Learn More About Finding Your First Customer


Cartoon: White businessman stands, smiling, with his arms open. He wears blue pants, brown shoes, a white shirt, and a green vest. Keyword: finding your first customer

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