Finding Your First Customer

The first sale is often the most difficult to close because it’s your first sale! Each business should cater to a different customer and offer different benefits. Even if your past includes a proven sales track record, you’ll need to customize your pitch and sales tactics for new product and a new target narket. Give yourself some time to learn and adjust.

This module teaches you how to assess the compatibility between your business and your target market.

Topic Objective:  Review the components that help a small business owner close their first sale.

Your Outcome: A plan on how to improve your sales tactics.

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