Face-to-Face Selling
Face-to-face selling isn’t always a business selling to customers. Sometimes it’s a business selling to another business!
Business-to-business (B2B) refers to sales where the customer is another business rather than a person (consumer.) For example, Teflon sells to clothing manufacturers rather than the customer who purchases the clothing itself. B2B is a huge part of the economy, even though business-to-consumer (B2C) is the most well-known type of sales transaction.
Companies that serve a B2B market use different marketing strategies than those that serve a B2C market. B2B marketing strategies focus on developing a relationship with another business rather than on trying to generate consumer awareness through advertising.
Use this module if your business:
- Serves a B2B market
- Wishes to pump up sales.
Topic Objective: To review the sales funnel and the marketing support needed for each stage of the funnel
Your Outcome: A sales strategy that will ramp up sales.
Learn More About Face-to-Face Selling
***
