Face-to-Face Selling

Face-to-face selling isn’t always a business selling to customers. Sometimes it’s a business selling to another business!

Business-to-business (B2B) refers to sales where the customer is another business rather than a person (consumer.) For example, Teflon sells to clothing manufacturers rather than the customer who purchases the clothing itself. B2B is a huge part of the economy, even though business-to-consumer (B2C) is the most well-known type of sales transaction.

Companies that serve a B2B market use different marketing strategies than those that serve a B2C market. B2B marketing strategies focus on developing a relationship with another business rather than on trying to generate consumer awareness through advertising.

Use this  module if your business:

  1. Serves a B2B market
  2. Wishes to pump up sales.

Topic Objective: To review the sales funnel and the marketing support  needed for each stage of the funnel

Your Outcome: A sales strategy that will ramp up sales.

Learn More About Face-to-Face Selling


Cartoon. Black businesswoman jumps happily. She wears blue pants, a white blouse, and a green jacket and shoes. Keyword: face to face selling

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