Face-to-face selling isn’t always a business selling to customer. Sometimes it’s a business selling to another business!
Business to business (B2B) means any business where the next customer is another business rather than an everyday person (consumer). For example, Teflon sells to clothing manufacturers rather than the customer who purchases the clothing itself. B2B is a huge part of the economy although business to consumer (B2C) is the most well-known type of business.
B2B marketing strategies are different than those for B2C, as they focus on developing a relationship with another business rather than on trying to generate consumer awareness through advertising.
Use this module if your business:
- Serves a B2B market
- Wishes to pump up sales.
Topic Objective: Review the sales funnel and the marketing support needed for each stage of the funnel
Your Outcome: A sales strategy ready to ramp up sales.