Dealing with Competition
Whether your businness is going after an existing market or trying to penetrate an existing market with a new solution, you need to understand how to deal with your competition. You must learn how to maintain a positive relationship with a competing company through the various stages of your business’ growth, from the start-up stage when your business is insignificant, to when it starts gaining market share to when it appears on everyone else’s radar.
Your competition is any business whose sales you could potentially take away. Use this model to prepare for meeting your competition – either through customers, suppliers, industrial relations, or in person.
Topic Objective: Learn who is your competition and how to differentiate yourself.
Your Outcome: Increased confidence in your business and yourself.