This module isn’t just for new business owners entering the market. You should ask yourself frequently as frequently as your business grows what gives you your competitive edge and if you’re maintaining it. The process is especially useful for companies with:
- Stiff competition in a maturing market, losing on its average margin, and catering to a niche market (what a mouthful!)
- A steep decrease in sales and accompanying decrease in focus, resulting in a need to offer a new or stronger competitive edge.
- A business owner who wants to succeed!
What is a Competitive Edge?
Topic Objective: To demonstrate how to understand your competition and identify where there may be a gap in the market.
Your Outcome: A thorough understanding of what makes your offering different.