Competitive Analysis

Competitive analysis produces useful planning information for any type of business, because all businesses have competition. Scenarios in which a competitive analysis is especially important include ones where you are:

  1. Just entering the market and need to determine whether your business has a chance to succeed.
  2. An experienced business owner who needs to reassess your competition.
  3. Trying to brand your product and need to gather foundational information in order to make a good decision.

Having information about your competition helps you to plan your business at all stages.

Topic Objective:  To outline the process of doing competitive research.

Your Outcome: Knowledge of your competition’s strengths and weaknesses.

Learn More About How to Conduct a Competitive Analysis


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