A 30-second pitch about your business is one of your most effective marketing tools:
- It’s your own personal commercial. It’s your opportunity to tell potential customers about yourself, your business, and ultimately why they should buy from you.
- It takes little time to create.
- It’s free!
You must convey some key information in your 30-second pitch, but you also need to be memorable. Your pitch has to speak to the listener, and it has to sound natural. This takes practice and rehearsal!
You’ll use your 30-second pitch at networking events when you meet new contacts, whether they be potential partners, suppliers, financiers or customers. You’ll use it in your various marketing materials. And you’ll use it to tell friends and family what you’re up to, so they can refer business to you!
Use this module if you’re having trouble getting the right message out about your business, and if getting that message out improves your chances for increased sales.
Topic Objective: Learn the key components of a 30-second pitch and how assemble them.
Your Outcome: A quick and impactful way to tell people about your business, useful in a variety of contexts.