A 30-second pitch about your business is one of your most effective marketing tools, because it:
- Acts as your own personal commercial. It’s your opportunity to tell potential customers about yourself, your business, and ultimately why they should buy from you.
- Takes little time to create.
- Costs nothing to to produce or use
Your 30-second pitch needs to convey some vital information while being memorable. A good pitch has to both speak to the listener, and sound natural. You’ll need to rehearse your pitch to get it to sound just right!
You’ll use your 30-second pitch in multiple contexts:
- At networking events when you meet new contacts: potential partners, suppliers, financiers or customers.
- In your marketing materials.
- With friends and family as you tell them what you’re up to, so they can refer business to you!
Review this module if you’re having difficulty getting out the right message about your business and if getting that message out improves your chances of increasing sales.
Topic Objective: To break down the 30-second pitch’s key components and learn how to assemble them.
Your Outcome: A quick and effective way to tell people about your business, useful in a variety of contexts.