People buy from people they like, plain and simple. If your customer doesn’t like you, they won’t buy. There are some simple things you can do to help make a good impression and build a solid relationship with your customers.

Time management is extremely important for sales people as they have to prioritize their sales prospects, their existing customers, administration, and often the many other things on their plates.

Who you are doing business with today is a great indicator of who you should focus on selling to. Critically analyzing what is working today, will help you get more.

Sometimes who you are selling to is not the right customer for you. Most companies start with the idea that any business is good business, but this is not always true.

Before you invest too much of your money into a business idea, how can you find out if a consumer will actually buy? Testing your offering is a low risk way to see if your product/service is market ready.

There are plenty of fish in the sea. And not every fish will be the right fish for you. There comes a tipping point where too much time, energy, emotion, money, connections, and favours.

You need to know details about your suppliers, but you need to learn everything you can about your competitors. Learn how to do this.

The customer has made the decision to move forward, so you have to prove to them that it’s the right decision. They will be judging.

Acquiring a new customer is seven times more expensive than retaining an existing customer. But that isn’t the only reason why retention is important!

Former customers already know about your company. Following up with your past customers is a good opportunity for them to consider using you again. Plus, do you know why your customers left you?

There are a lot of customer pieces to keep track of? How do you do it? You could start with an Excel spreadsheet, but when dealing with multiple locations and people, a centralized Customer Relationship Management (CRM) tool is sometimes even more important.

If you have many products available to sell to customers, how do you persuade them to try out something different, maybe a more expensive model or an additional complementary product? This is upselling.