LinkedIn is the most effective social media for business-to-business.
A popular business oriented social networking tool that connects people online.
LinkedIn is based on the idea of 6 degrees of separation and it basically shows you the path to potential business connections.
Eg. say need an investor to fund your business—you can reach out to your connections (1st connection) to find out who they know (a 2nd connection). Then your contacts can put you in touch with potential business partners via LinkedIn.
It can help you:
* Enhance your reputation online
* Manage existing relationships and develop new business contacts
* Exchange ideas with others and become an expert in your field
* Explore opportunities through a job posting board and search engine
LinkedIn is not something to be overlooked for any small business selling to other businesses.
Length: 2 pages
What To Expect?
– What Is It?
– 3 Must Do’s
– Best Practices Cheat Sheet