Camtasia: A way to video tape your screen and edit the video with captions and effects.
This can be used in a few different ways for your business;
1. Demonstration tool. Let your potential customer see how your online product works and how other customers have used it. Demonstration tools further your understanding of the consumer mindset and you begin the sales process with new customers.
2. Tutorials. Create a learning tool to help your customers use your online service correctly.
3. Awareness tool. Create a fun video that gets people wanting to learn more.